How Do You Know If You Are Hiring The Right SEO Company?
One of the problems with finding SEO help in Los Angeles is that there is no bar that you need to pass to call yourself a specialist, an expert, or even an agency. Someone might be calling themselves an “agency,” and it could turn out to be a high school dropout living in his mom’s basement. That’s why it’s vital for you to ask the right questions as you are learning about the agency that you’re considering hiring.
What Are The Latest SEO Trends?
A legitimate SEO company should have no problems talking shop with you. If they don’t have plenty to say on this subject, then it’s an immediate red flag.
How Will I Know My Company Is Getting Its Money’s Worth From You?
No self-respecting SEO company will take your money unless they have a method in place of showing you what you’re getting in return. They should be able to paint a clear picture of how much more social media interaction you’re going to get, how many more site visitors you can expect, and how many more conversions within a given timeframe.
How Long Have You Been Open?
It stands to reason that you’re probably not going to want to hire a company if they say it’s their first day on the job. They might turn out to be great at what they do. The problem is, without a proven track record you’re taking a risk with your money that way.
Do You Have Previous Experience With Businesses In My Niche?
A Los Angeles SEO company that only specializes in specific industries is going to be out of its element if this is its first foray into yours. Everything might still work out okay. However, you’ll be able to feel more comfortable if they can outline how they went about previous successful campaigns with companies that resembled yours in some respects.
Will You Give Me A Free Site Audit?
If the answer is anything other than yes, look elsewhere. All of the high-end SEO companies should offer you a free site audit as a way to tell what services can best benefit you. If they say they’re going to charge you for this service, then you’re being ripped off.
What Kind Of Reporting Should I Expect, And How Frequent Is It?
Your SEO company should be in regular contact with you, and they should have no problems generating a comprehensive report that shows precisely what they’re doing for you and your business. Whether that report comes every week, every month, or according to some other schedule varies depending on what agency you are using and what you work out for your particular campaign.
In most cases, you should be able to identify the fraudulent companies and the inexperienced ones without too much trouble. They might be understaffed, or they might not be familiar with some of the technical jargon related to the industry. They won’t be able to present you with a concrete plan for your website, or their pricing structure might be way less or more than what other comparable agencies are offering. Make sure and choose wisely, or you might end up flushing money down the drain and setting back your optimization schedule.