How Content Visuals Affect SEO
A picture is worth a thousand words! When it comes to capturing your audience’s concentration, take advantage of every possibility to communicate your message.
Consider your audience’ short attention spans. Lengthy explanations are less powerful so how do you keep them interested?
If you want the public to retain your message, integrate a visual content. Your audience absorbs and remembers images more than lengthy explanations. It is believed that images can increase SEO Santa Monica’s organic ranking via search engine image results.
If you have an e-commerce site, you will need high definition images to drive higher engagement and sales.
- Researchers found that colored visuals can increase people’s willingness to read a piece of content by eighty percent (80%).
- Relevant images, if paired with information corresponding to it, can help people retain sixty-five percent (65%) of the information even three days after they have read it compared to information they only hear.
- A certain percentage of marketers agreed that photography is critical to the current marketing and storytelling strategies. Thirty-four percent (34%)selected visual assets as the relevant content while 45% for blogging and 19% for the videos.
- Content with related images gets ninety-four percent (94%) more views.
Image-based search is not limited to the same constraints compared to text-based search. Users will keep on scrolling until they get or find out what they want. With images, relevance is still the target and once the right image is found, scrolling stops! Here are a few ways to optimize your content images:
Alt Text. Using alt tags is very essential. Search engines don’t have eyes, and without proper tags, your target audience will not see the images on your website. Hence, images that represent your product, service or article needed to be tagged and titled appropriately.
Size of the Image. Another thing to consider is the page load time. It can affect your SEO because it impacts directly to the experience of the end user. Thus, optimizing images for quick loading and compressing it into the smallest possible file size and the appropriate format are recommended.
Share. Do not forget Pinterest! Sharing content on this social media platform will give you more visibility and create useful backlinks to your website.
YouTube. Consider establishing a channel on YouTube. Being the second largest search engine in the world, according to Google, YouTube videos create a backlink to your site and offers previews of your video on full-length content.
Visuals are remarkably powerful when used correctly to communicate an appropriate message! Don’t be afraid to have fun. Just remember that the visuals with the highest impact are those that personalizes your SEO Santa Monica Ca content. Call us at 1(888) 375-3058 to find out more.