How An SEO Company Can Help Reduce Bounce Rate
What does the Google algorithm hate more than anything else, Los Angeles? Well, black hat SEO like keyword stuffing isn’t going to do you any favors, but probably closely behind that is high bounce rates. A high bounce rate sends a clear message to search engines that when someone finds your landing page, there’s something objectionable about it, and they quickly move on. But don’t worry. We have some suggestions regarding how to make your site more engaging.
Prioritize Your Mobile Site, and Remember Usability
You shouldn’t neglect your desktop site from an SEO standpoint, but more people in Los Angeles are using mobile to find what they want, and web designers need to acknowledge that. Your mobile site should have a design that is intuitively responsive. This ties in directly to usability. All the content on a website should be easy to read and formatted effectively. Disorganized text, broken links, misspellings, and obvious punctuation errors all send a signal to potential customers that you are less than fully committed to winning their business. Believe us when we say they’re going to act accordingly.
Shorter Text and Varied Content
To make any text on a site easy to digest, you shouldn’t have any extremely long paragraphs. You should also have different forms of content besides text. People like to be visually engaged, and things like videos, tutorials, and high-quality images are all great to have from an SEO standpoint. Links to popular podcasts are good, too.
Keywords and Relevant Content
If certain keywords are ranking highly for your niche, they should be included on your site in strategic locations. You can use any of a number of analytics tools to find keywords, and you can look on social media to see what your customers are discussing. You also want to be sure that the content all across your site is relevant. That means staying on topic with your blogs and identifying what your core audience is fixated on at any given time. Be on top of trends, and make sure that your content reflects your knowledge. This way, you are establishing your brand’s bonafides as an expert in your field.
If you do each of these things or you get a Los Angeles-based SEO company to do it for you, then you will see positive results. Once your bounce rate is down, search engines will begin to see you as a trusted name in your niche, just as your customers do.