Hiring An SEO Company Returns Great Dividends
There are many aspects of optimization for which you might want to hire an SEO company Los Angeles. They will likely have an entire team that they can put at your disposal to handle your social media accounts and every detail of your website. But the best place to start is the basics, so there are certain optimization strategies that you’ll want to discuss with the companies you are considering hiring. They need to know how to do the following. If you find that they don’t, move on to someone more experienced.
Faster Loading Speeds
Google has stated that site loading speeds are one of the factors that it uses in determining page rankings. That means that your SEO company needs to know what they’re doing in this area. Some of the techniques they might use to make your pages load faster include switching to faster hosting, using a CDN, and compressing images.
Inclusion Of LSI Keywords
LSI keywords are synonyms used by Google to determine a page’s relevancy, and sometimes its quality as well. They should be used in every post, but the writing still needs to flow naturally.
Optimization Of Images
Your file names should always include target keywords. Your target keywords should also be part of your image Alt Text. These may seem like small details, but they matter from an SEO standpoint.
Use Of Social Sharing Buttons
Social media does not have a direct impact on site rankings, but you still want people talking about your brand on these platforms. Having an easy way for them to access Twitter, Facebook, Instagram, and others will encourage brand growth. The more people who are aware of your company, the more links you will garner.
Post Long-Form Content
It is evident that longer blog posts and articles will establish you as an authority in your niche, so either write posts of 1,500 to 3,000 words or get your SEO company to do it. Recently there has been a trend of longer content ranking higher with Google.
If you are unsure if your SEO company can handle any of these tasks, ask for examples from past campaigns. If they are a legit enterprise, they shouldn’t have a problem providing them for you. The marriage of your business and the right SEO company should be just the thing to help you rank, Los Angeles.