Here Are Two Ways To Ensure SEO Ranking
You want to have a high-ranking website, and that means you must devote some time to SEO Los Angeles business owners. But what can you do that will allow you to rank highly in Google search results? In this article, we’ll examine how to make sure that your site is visible to search engines.
Sharing Is Caring
You want your content to be shared, just as you want many followers on your Twitter feed and your Facebook and Instagram pages. This enforces the image of popularity, and Google responds to that. But just because your content is being shared, that doesn’t necessarily mean that those shares are beneficial. Who is sharing your content is as important as how many times it’s happening. If you have an article called “How To Cook The Perfect Lasagna,” and it’s being shared by master chefs, then Google is going to view that favorably. But if that same cooking article is being shared by auto mechanics, it’s not going to go over well with search engines. Google is going to suspect both of you of collusion, and you could well be penalized. There isn’t necessarily any way that you can stop someone from sharing your content. Remember that if you share, try to do so with other companies that have a common interest with yours. Hopefully, others will do the same.
Link Up
The other point that we wanted to mention was about linking up all of your related accounts. This is a simple SEO strategy that too many business owners neglect. It’s great if you have a Twitter feed, a Facebook profile, and perhaps Google Plus, or Instagram, or Pinterest. What you need to do is link them all up so that Google understands that they’re related. By doing so, you’ll be demonstrating to search engines that you have a larger and more sustained presence. The only thing you should remember is that if you have inactive social media accounts, don’t link them. If you’re linked up to a Twitter feed that bears your name, but you never use it, that’s going to lead to bad UX (user experience) for your followers.
If you concentrate on these two points, your site and social media accounts should be working at optimum capacity for you. Try to get relevant shares, and be sure to link up all your active social media accounts.