What Does Google Say About Internal Links

Internal links are links that direct users from one page to another on the same website or domain. The hyperlinks may be in the form of an image or a document.

These links are important such that they allow Internet users to easily find what they want on the site. Moreover, they can be used to determine which pages on your website are ranking high on the search results page. They would not only guide you in finding pages that require more updates, but they would also let you strengthen your website authority.

About Positioning Internal Links

Recently, the question about “how Google puts some weight on internal links for SEO purposes” was raised. Will a link that’s placed on top of the webpage or positioned somewhere below mean anything?

John Mueller, Google’s webmaster trends analyst, answered that the position of internal links throughout a webpage is irrelevant. He said that Google crawls within a website to properly understand the value of each of the pages. In fact, Google doesn’t care if you put the internal links on the header or on the footer. As long as it makes sense and it puts value towards customer experience, then your internal links should be perfectly fine regardless of where it is positioned.

Conclusion

Internal links are simple connections that create a huge impact on websites. They promote SEO by passing domain authority one webpage at a time and they likewise direct visitors to your website’s high-value pages. Moreover, they prompt visitors to take some action and eventually get your site some leads or sales.

Have your website checked a few times every year by an SEO company expert who knows how to improve traffic and drive conversions. Call Drive Traffic Media today at (310) 341-3939. We’re excited to see how big your business can get with SEO!