Good vs. Bad SEO Strategies

There are various ways to approach SEO. In the industry, there are many different philosophies and tactics that SEO companies may use. These fall under three categories: White Hat, Gray Hat, and Black Hat.

White Hat

White Hat techniques include creating a quality website, constant and organic blogging, internal linking, and creating quality content. White Hat SEO strategies stick to Google’s published guidelines and is considered to be ethical search engine optimization. However, white hat SEO does not produce immediate results;  but when it does they are often very long lasting.  It may take a while, but it is worth it. Unlike Gray or Black Hatting, White Hat SEO does not result in potential consequences or penalties from search engines.

Gray Hat

Gray Hat SEO is the combination of White Hat and Black Hat tactics. Gray Hatters often follow the rules of search engines but also use some Black Hat tactics to their advantage. Many Gray Hat SEO tactics include Article Spinning, Google Bombing, and buying old or expired domains. Many of these tactics are disliked by search engines and may result in penalties.

Black Hat

Black Hat SEO tactics involve somewhat aggressive SEO and tend to disobey the rules of search engines. People who only look for a quick boost in ranking rather than a long term standing tend to use Black Hat SEO.  Many tactics include Keyword Spamming, creating duplicate sites, link spamming bots, and cloaking. Using Black Hat SEO strategies could result in your website being banned from search engines.

We, at Drive Traffic Media in Los Angeles, believe in using White Hat SEO. While it does take time and commitment, it is worth in the long run.  We firmly oppose Black and Gray Hat SEO strategies because of the penalties it can produce for clients. If you are looking for SEO services in the Los Angeles area, call Drive Traffic Media at 1(888) 375-3058, and we’ll help you get rankings and boost your traffic in a white hat manner.