For Advice On Running Your Social Media Ad Campaign, Hire An SEO Company
Advertising through social media has become big business. With millions of dollars being spent, and more every year, your Los Angeles business should be the next to get involved with the trend. Whether you hire an SEO company to advise you and run your campaign, or whether you try to do it alone, you should know which channels are most likely to yield profitable results.
The Different Social Media Platforms
The different types of social media platforms could be divided into four categories: photo sharing, microblogging, social networking, and video sharing. Facebook, LinkedIn, and Google Plus are examples of social networking. When we’re talking about microblogging, it’s things like Twitter and Tumblr. For video sharing, there’s Periscope, Vimeo, Facebook Live, and YouTube. Photo sharing sites include Instagram, Pinterest, and Snapchat.
There are also new social network sites launched seemingly on a weekly basis. Most of them will never gain enough traction to make them worth your sinking any ad money into them. It’s better to start with more popular platforms and allow your brand to grow through recognizable channels. That’s not to say that you shouldn’t keep an eye on social media startups. Just don’t fall in love with a new platform until it truly has a chance to prove itself.
At the moment, your best options for investing ad dollars are probably Facebook, Snapchat, LinkedIn, Instagram, Twitter, and Pinterest. Each of these attracts a different crowd, though it’s worth noting that many people have accounts with multiple platforms. You can generate consistent ROI with any of these, as there are proven ad strategies that make them worth your while.
Facebook is the biggest, and despite recent legal woes, you’ll reach the broadest audience there. LinkedIn attracts a more professional crowd, but that doesn’t mean it’s not useful from an advertising standpoint. Twitter is a platform of immediacy. It provides a real-time way of interfacing with the world, and if the right person mentions one of your products, it can be enough to go viral, the dream for any business. Pinterest and Instagram are hangouts for those with an artistic streak. If you have products that are photogenic, using them for promotion is a must.
If you want further advice about crafting a campaign for each of these platforms, hiring an SEO company is the best thing you can do. They know all about successful marketing strategies using the power of social media, and the money you spend on them will come back many times over once you establish a dominant market share.