Find The SEO Company That Provides You With ROI
Everyone knows by now that you can use social media platforms for business marketing, Los Angeles. Vast financial resources are dedicated to such avenues by the most prominent companies. What’s not so easy to figure out is the return on investment you’re getting from what you’re spending. Is there a way to quantify the amount of return that’s coming your way? There are certain rubrics across which your ROI can be tracked, and an SEO company can give you a hand with it if you need.
When Social Media Interaction Equals Money
You’re not going to complain when someone likes one of your Facebook posts, but what if you’re more concerned about getting them to visit your website and buy your products? Likes, shares, and comments are sometimes called “vanity metrics” or “vanity statistics,” Los Angeles, and if the only way your SEO company is making an impact is through those, you may want to find someone else. When looking for ROI from social media, you need to separate vanity metrics out of it. Instead, you need to define your social media intent.
Your Goals
When we talk about “defining your social media intent,” Los Angeles, what we mean is that you need to set quantifiable goals. Maybe your goal is to increase brand awareness. If so, then you’re looking to track your engagement growth, fan growth, and mentions over time. Keep track of these within a specific period. If your growth is stagnant, it means you are not reaching a broader audience. You are not getting the ROI that you should be.
Generating New Leads
This is another potential way to track ROI. If your social media efforts are getting people to fill out some number of contact forms, download an ebook, or sign up for an email newsletter or a webinar, then you’ll know whether or not you are breaking through and making a difference. What’s good to do from an SEO standpoint is to have social media posts that include a link to a landing page. That landing page will then have a form on it, and you can track how many forms are being filled out that are coming from the social media referral source.
An SEO company might be able to help you with all of this, Los Angeles, but you have to make sure that it’s the right company. If you sit down to negotiate with an internet marketing agency, tell them what kind of metrics you will be using to measure ROI. If all they are delivering is vanity metrics, then you are not getting enough back for your money.