Does Your SEO Company Understand the Importance of Site Mapping?
Website mapping is something that not every Los Angeles SEO company might think to do if they are setting up the site for your business, but not doing so is a crucial mistake. Site mapping matters because it will help you to build a website that is purposeful. You’ll know where to put each vital element, and you can also be sure that you haven’t forgotten anything that needs to be there.
If your Los Angeles SEO company has never set up a sitemap before, then there are some simple steps they can take to make sure that they do so successfully. Let’s look at some of those right now.
The Purpose of a Sitemap
The best sitemaps are those that include all the details involving functionality, content, and intent for every page. Your map should act as a guide, not just for you, but also for all of the web crawlers and visitors who are going to come calling. To ensure that’s what ends up happening, it’s first helpful to meet with your Los Angeles SEO company to be sure that they’re on the same page with you regarding your goals.
What are the Goals for Your Site?
Is your site intended to provide information about something? Is it meant to get as many sales as possible, or are you more concerned with people following you on social media? The goals of various sites are seldom precisely the same, and you need to emphasize to your SEO company what actions you want people to take when they show up on your landing page.
The whole setup of the site should be geared toward accomplishing your principle goal, and the sitemap should reflect that. If sales are what concerns you most, then your sitemap should start with a simple pathway a visitor can take to get to your product pages.
Audit Your Site
If you have an existing site and you’re not creating one from scratch, then your SEO company will next need to conduct a site audit. They should be looking for anything that is out of place and distracts your visitors from where it is you want them to go. If you want one particular thing from people who come to your site, then there’s no point in having anything there that distracts them. Your pages should simplify the sales process or whatever else you intend for your visitors to do.
A Visual Representation of the Sitemap
You’re now almost ready for your Los Angeles SEO company to get to work on your sitemap. The final step is to have them work out a visual representation of how you want the site to look. This can be done through spreadsheets, diagrams, flow charts, or other options. Whichever one you choose, this is the final way to be sure that there is no misunderstanding of precisely what it is that you want.
Now your SEO company can get to work on your sitemap, Los Angeles businesses, and based on that map they can create your website or make the desired alterations to the current one. The difference between websites that have a sitemap and those that make do without one is striking. Once your sitemap is in place, you should have better luck getting visitors to do what you want, and the web crawlers will be able to index all of the pages as well.