Does Your SEO Company Understand the Importance of PPC Ad Tests?
If you are about to launch a PPC ad campaign for your business, then you’re probably excited, Los Angeles. You’ve contacted different SEO companies and interviewed them to see which one is best suited to spearhead this campaign. You’ve talked to them about previous ad initiatives with which they’ve been involved, and once they’ve designed some ads and showed them to you, you feel like you’re ready for some record-breaking sales numbers this quarter.
But you’ve skipped a step, Los Angeles, and it’s a critical one. If you haven’t done A/B testing of your PPC ads, you might be headed straight for disaster.
The Necessity of Ad Tests
If this is the first PPC ad campaign that your company has run, then you don’t have any analytical data on which to fall back. That’s why doing some A/B user testing of different ads is something that you can’t gloss over.
Your SEO company might feel confident about the ads that they’ve produced because they’ve worked on previous campaigns. However, your company is always going to be uniquely situated in your market, and because of that, your customers are not going to be identical to those of any other business.
To better understand what your potential customers are going to respond to, your SEO company needs to come up with several different versions of your PPC ads and immediately start compiling data based on how people react to them. The ones that don’t get as much engagement need to be phased out, and the ones that are getting more consistent clicks need to be pushed to the front of the line.
Later Campaigns
If you’re using the same Los Angeles SEO company six months later for another PPC ad campaign, then they’ll have a wealth of analytical data on which to base the creation process. They won’t need to start from scratch, so their testing is not going to have to be anywhere near as extensive. This speaks to how useful it is to form a long-term partnership with an SEO company if you can find one that seems to be in sync with your goals.
If you have a long-term partner in an SEO company, then it makes sense that your later PPC ad campaigns will get better results. The first one is going to need that extensive A/B testing to get it off the ground, though, so make sure that you contact the Los Angeles SEO company that knows how to do it.