Does Your SEO Company Know How To Market to Generation Z?
It seems that each generation has forms of advertising and marketing that appeal to them, Los Angeles. This refers to not only the mediums through which the marketing methods are delivered but also the ways that they are structured.
When it comes to marketing for Generation Z, your SEO company had better have a suitable strategy in mind, because by 2020, they will make up 40 percent of the population, with tens of billions of dollars of buying power. Young as they are, they are already trendsetters, and they are set to inherit the retail marketplace. So, what kind of marketing messages are the most likely to resonate with them?
Connection to Brands
Generation Z has made it clear that they respond best to businesses with which they feel a personal connection. In other words, they don’t want to feel like you or your SEO company are marketing to them, even if that is precisely what is happening.
They want to see relatable, real people in marketing campaigns, and they aren’t interested in seeing paid actors in what are obviously scripted commercials.
Needs Being Met
These young people also want products that they feel fulfill needs that they have and provide long-lasting value for them. In other words, you are going to be very hard pressed to get them to buy a frivolous product, as might have been the case with some previous generations.
Storytelling as Marketing
The campaigns that seem to resonate most with Gen Z are the ones that adopt a storytelling approach. This is why long-form content presentations via various social media platforms have worked so well.
You therefore need to structure your ads in the form of stories, Los Angeles. At the start of the saga, the protagonist has a need that must be satisfied, and by the end of it they have the product in hand that will change their lie for the better.
The more the story feels organic and less like an ad, the more likely that it could result in the young people who are watching wanting to buy the featured product.
Generation Z wants to feel a sense of community, of belonging to something larger than themselves. They will be the most likely to buy from a company that feels as though it understands their mentality.
If you can successfully convey to your young potential customers how your products can help them in their lives, they will probably buy from you. In 2019, the messaging is every bit as important as the choice of medium through which you decide to convey it.