Does Your SEO Company Know About Website Design?
There are hundreds of different elements that make up the blanket term SEO, Los Angeles businesses. Some of them are highly technical, and if you tried to explain them to a layperson, they’d likely find it difficult to understand. That’s why SEO is a term that causes some people to grimace; it seems nearly incomprehensible to them.
What’s surprising to these individuals is that there’s another side to SEO that doesn’t have so much to do with things like keywords, internal links, and all of the other elements that the uninitiated have a difficult time understanding. This is optimization that comes through a website being set up simply and efficiently.
It’s likely that every person has been to a website that they found frustrating. It might have been because there were too many elements at play, leading to a “busy” feeling that was distracting. It could be because the images were formatted improperly, or the theme felt inconsistent with what the website was supposed to feature. All of these are elements of SEO, and they matter just as much to search engines like Google.
Los Angeles SEO companies that are setting up websites for businesses must therefore look to basic elements of site design as much as they do the more technical aspects of optimization. Here are some of these elements that your SEO company needs to get right if you hope not just to climb the SERPs but also create a pleasurable experience for your visitors.
Minimalist Design
With neophyte designers, there can sometimes be an urge to make a site as flashy as possible. These designers will try to pack as much onto the landing pages and each of the product pages as they can. The aim is to dazzle the visitor, but the opposite effect is often what happens.
Simplicity as always better for websites. That means there should be less going on when you look at virtually any of the pages. There might be only a couple of images per page, and they should be evocative, perfectly capturing the look and feel of what the company or product is all about. That should be your aim, so be sure to remind your SEO company of this, Los Angeles businesses.
Well Organized
Organization also matters a great deal when it comes to each of the pages on your site. A product page, for instance, should start with the title of the product, its price, a concise description, some testimonials, and then instructions on how to order. Look at Amazon if you want a perfect example. They’ve got the SEO elements of selling things down to a science.
The Power of Colors
Your brand should make use of one or two primary colors, and those should be the ones most prominently featured on your site. No page should be a barrage of color. Instead, you should stick to three or four at most. Having your customers see a particular color and think of your company means that your branding efforts have been successful.
You’re probably going to be better off if you hire a Los Angeles SEO company that has designed many websites for businesses before. You don’t want to entrust this vital task to someone who is only just starting out learning about Wix or WordPress. While you want your web designer to know all about the technical aspects of SEO, getting someone who is well versed in web design basics is always going to be equally important.