Does Your SEO Company Have What It Takes To Run An Email Marketing Campaign?
The essence of an email marketing campaign, if it’s run correctly, is that people in Los Angeles who are on your mailing list get an idea of what new products are available from your company or what promotions you have going on. If you don’t know about all the subtle points of email marketing, then you may wish to hire an SEO company that can assist you in crafting a campaign that works.
As you meet with your SEO company to discuss their ideas for the campaign, what should you be hearing from them? What might they tell or show you that will lead you to believe that they are the right team to handle the job?
Past Success
You first should look at past successes on their part. Recruiting a neophyte SEO company probably isn’t going to do you any good, even if they’re offering you bargain basement prices to get you on board as their first customer.
You should be able to look at the portfolio for an SEO agency and see that they brought in an acceptable number of sales during previous email marketing campaigns run for other companies similar to yours. ROI, the return on investment that these other companies saw, should be at a rate that you find acceptable.
If that isn’t the case, then you will likely need to keep looking. Don’t worry; there are lots of other SEO companies in Los Angeles.
Email Personalization
Once you’re sure that you’ve found the right agency, they can get to work crafting your emails for the campaign. The key is to personalize each one.
You gave them the names on your mailing list, and presumably, you got those names from people who showed interest in your products and company by signing up voluntarily. That means they want to hear from you, and they will not regard your marketing efforts as spam.
Your SEO company should never send out mass emails that are identical, though. They need to take into account personal information that was provided to you by the people on your email list. This might include their gender, age, income bracket, some particular interests, etc.
These emails should have personalized subject lines. In the body of the text, they can ask rhetorical questions that are relevant to what you’re trying to sell. For instance, one of them might sound like “Mary, we know that you like baking for your kids. Have you ever wished for animal-shaped cookie cutters that are perfect for the holidays?” Notice how this email is making use of personal details that you already know about this person.
People respond best to advertising that doesn’t feel like advertising, Los Angeles. That’s why your SEO company needs to construct an email marketing campaign that seems easygoing and not the least bit intrusive.
If you approach these emails like conversations with a friend, then they won’t have that corporate feel that is so off-putting. You want to establish a personal connection, and the best SEO companies are those that can accomplish this.