Difference of Video Ranking on Google and YouTube

Recently, we came across a study on how Google and YouTube differently rank videos. An independent research found out that the discrepancy of the ranking of the results pages is almost frequently over 50%.

For example, when you search about NASA space missions, YouTube would have “Mission to Mars 2024” on top of their list, while Google would have “NASA’s first mission to the sun launches summer 2018” first.

If YouTube is a subsidiary of Google, are they supposed to give you the same set of search results and ranking?

Does The Ranking Difference in Google and YouTube Matter?

As far as the independent study and our very own findings are concerned, the answer is NO. Not necessarily.

After all, Google and YouTube have different goals on their respective sites. This means they also have different key performance indicators (KPI) that they’d want to achieve.

As a popular search engine, Google does everything it can to provide Internet users the most relevant content that matches their “search keywords.” On the other hand, YouTube primarily aims to entertain its viewers through videos.

For the regular user, all these may not be impacting. However, this can be something serious to those who rely on these two platforms to boost their SEO efforts.

Is this causing your business some problems?

Allow us here at Drive Traffic Media to help you out with your SEO and YouTube ranking. If you’re serious about making a difference in your business, contact us today at (888) 375-3058. Together, we’ll discuss ways to get your marketing efforts going to the right direction.