Common Website Mistakes That An SEO Company Should Look Out For

Let’s discuss some common mistakes that website operators make when trying to get those critical page rankings. Pay attention, and you can avoid being penalized by Google and other search engines. White hat techniques by an SEO company Los Angeles are always the key to ethical SEO.

One possible mistake is choosing the wrong keywords. It could be that you’ve done your due diligence in researching what your customers are searching for, but you’ve concluded that some single words or phrases will get your website noticed. What you need are long-tail keywords that are proven to get results. Luckily, there are helpful tools for you to identify the long-tail keywords specific to your niche. Try SEMrush, Google Trends, or Moz Keyword Explorer.

You’re also missing out on a useful ranking tool if you don’t have quality external links to your site. You want links to well-established sites, ones with a recognized reputation and a big viewership. If at all possible, you should also link back to sites that have linked to you. This will generate more traffic in the long run, and it’s also nice to have mutually beneficial relationships with sites that share your customer base.

You should also be careful that the links within your website are all going where they’re supposed to. Internal links are helpful for SEO, but only if they’re going to places that are relevant to the topic under discussion. You want all your content to stay focused on your niche, and that’s true of resources to which you are linking as well.

The last thing we’ll mention is that you want to keep checking your analytics regularly. If you set up your website and you got a high ranking, don’t just neglect it from then on, thinking that you did the job. Just as search engines are always changing their parameters, you should always be updating your site to make sure that you remain optimized.