Common SEO Misconceptions
Often thought as a dark and mystical art, SEO has been around since Google rocked the Search Engine world years ago but remained in constant flux since the beginning.
Let us take a look at some misconceptions that have emerged about how we operate the search engines. We named two broad categories and considered it to be damaging in its way. First is about what SEO is, and it’s usage.
* a strategy for spammers and scammers that use black hat tactics to manipulate Google rankings
* is expensive and unpredictable hence ROI cannot be measured
* a temporary plan or only a fad and not advised for long term goals
These are the common misconceptions and are the reason why business owners do not pursue this kind of strategy. These are indirectly based on the reputation of the industry. The second category is related to the execution or use of SEO. The misconceptions are:
* SEO is about including as many keywords as you can get in your website
* It requires building links everywhere you can.
* The more pages you create on your site, the better you get on Google rankings.
* In few weeks time you can earn a top ranking for any keyword
We are going to prove why the beliefs aren’t true and why your Los Angeles business needs SEO.
1. Based on many studies, 44 percent of customers begin to purchase after using a search engine. It is considered the fourth top Internet activity in the US.
2. When you hire to pay for an SEO company to execute various complex tasks, you expect they research on the industry, market and sales trends, optimize a site, find the right keywords, build links and monitors it overnight. These may take time and effort, and without proper SEO these will not work.
3. Not promoting your business online via SEO means you are missing the biggest opportunity to grow your business. The report says 93 percent of the customer’s online experience began with a search engine.
4. Finally, SEO requires improving just your website, without a well-optimized one will put your effort of a campaign to fail. SEO is more than that. Onsite optimization is just the tip of the iceberg. The offsite processes are what makes search engines notice your SEO efforts and rank it based on your optimization efforts.
It is not true that everything can be done with only one click. You have to spend your time and money on SEO. If you can’t do it alone, hire an SEO Rockstar like Drive Traffic Media and give us the budget you need to deliver great results for your Los Angeles business.