Blogs Are Helpful
You might find it hard coming up with new ways to go about SEO. Maybe you’re hitting a wall when it comes to what else you can do with the business website that will allow you to get the higher search rankings that are so important in generating sales. If that’s the case, then the answer might be a simple one: blogging. If you don’t have a blog as part of your website, then you need to start one immediately. Your blog is what humanizes your company and promotes your connection to your customers. Here’s how your blog can increase your traffic.
What Is The Formula?
There are so many people, mostly those who don’t know very much about effective SEO company Los Angeles, that want there to be a secret formula for making your web pages rank. If such a recipe existed then SEO company Los Angeles and internet marketing agencies would be out of a job. Since the Google algorithm often changes, optimization techniques must change with it. What you’re always going to be looking for, as someone who runs a company website, are sustainable practices, long-term strategies that result in increased traffic. A schedule for your blogs is one of those.
How Does The Schedule Work?
Let’s say that you’ve got a staff writer whose job it is to produce blogs, which is to say you’re running your website in-house. You’ve told them to provide a new blog, 400-500 words, every two days. That’s going to be in addition to several other duties that they no doubt have. That’s a challenge. If they’re doing a new blog every two days, that’s about thirty blogs a month, or 360 per year! If they’re writing about basically the same thing each time, coming up with new ideas is going to be tough for them. They can find some ideas online, but the well is eventually going to dry up. What’s the solution?
You can ask everyone in your company to try to come up with blog ideas from the perspective of each of their jobs. That way you’re getting ideas for articles that are coming from multiple different angles, but all of them still related to your niche. Even with all of the other responsibilities your employees have, it’s not hard for them to think of a couple of ideas as they go about their business. Then, sort through the ideas and see which ones are usable, and create the calendar by which the content will be posted.
This is a good way to go about things because it takes a little of the strain off your staff writer, and it’s a collaborative effort. Your blogger is still the one doing the actual writing, but everyone is pitching in. It’s a nice feeling for them when they see their idea go up on the website in its fully fleshed-out form, and you’ll be getting that fresh, valuable content that is prized so highly by Google.