WHITE HAT is a term in SEO that refers to optimization strategies, techniques or tactic usage on a target market that follows the rules and policies of a search engine. It is organic and demands quality to assure performance like written content, images and video, meta information site performance and architecture. It is also known […]
Throughout the SEO and marketing world, you may hear that original content is needed to get good rankings in Google. The ranking is important because the easier it is to find your Santa Monica business, the more potential customers you will receive. So what can be classified as original content? Original content is content that […]
Some things are hidden from you that can help grow your SEO business in Santa Monica. Search engines do not go through all the websites on the internet so many sites are only half “crawled.” Moreso, some business owners only spend their crawl budget where they seem fit. The slack can help your SEO in […]
There are various ways to approach SEO. In the industry, there are many different philosophies and tactics that SEO companies may use. These fall under three categories: White Hat, Gray Hat, and Black Hat. White Hat White Hat techniques include creating a quality website, constant and organic blogging, internal linking, and creating quality content. White […]
Over the years, the internet has pretty much changed our lives especially the way we conduct businesses online. It brought nothing but convenience. Have you thought WHY Search Engine Optimization is so loud and powerful when it comes to different kinds of businesses in Santa Monica? Having online presence is not enough! Your business needs […]
Videos are very beneficial to content marketing strategies. According to Cisco, about 70% of consumer Internet traffic is the result of video content. Creating video content could potentially lead to a higher engagement from customers. Video content which is SEO-driven is very important because when people visit sites, they often look on the website pages […]
As a business owner implementing SEO, you are on the right path to increasing online traffic. As a successful Los Angeles SEO business owner, you probably already have a running website as well as a couple of social media sites. But do you know the importance of reviews? Have you encouraged your customers to leave […]
We have been used to sitting in front of our computer to look for things through the magnifying glass. Not anymore! With the advancement in technology, searches have evolved and developed dramatically to include voice searches. Ranging from Siri by Apple, Cortana by Microsoft, Alexa by Amazon and Google Now, the multitude of voice search […]
A citation is a reference that tells your readers about the original source of your work whether published or unpublished. Its purpose is to give credit to the author and acknowledge the relevance of your work to the original topic of discussion including information about the company name, its address and phone address (NAP), information […]
