Often thought as a dark and mystical art, SEO has been around since Google rocked the Search Engine world years ago but remained in constant flux since the beginning. Let us take a look at some misconceptions that have emerged about how we operate the search engines. We named two broad categories and considered it to be […]
One important key element in running a successful Santa Monica business is getting high-quality leads. If you think your website does not attract new clients while others are seen gaining massive traffic, your site may be under-performing. SEO is the best solution. Aside from providing higher visibility and content that are readily available to target […]
Yes, blogging is hard work, but it does not have to be complicated. Anyone can blog as long as you know the subject matter you are writing about. There’s no reason why you can’t sit down every day and hammer out a significant, excellent Santa Monica SEO blog post which can bring traffic to the […]
We have seen and heard how videos can potentially turbo-charge SEO. It is easy to produce, and researchers found in one study that it is 50 times more likely to be searched compared to the usual text content. For some that do not have resources or budget to host or own a video, YouTube is […]
Considered as a widely adopted online marketing strategy, SEO has changed dramatically in the past few years. We have outlined the top five benefits or reasons why SEO is so compelling and help you understand why is it awesome for your Los Angeles business! TRAFFIC INCREASE. As SEO focuses on making informative and keyword relevant titles […]
Considered as the sexy new marketing buzzword or the next best thing while it is taking off, social media sites like Facebook and Twitter is no doubt the most effective viral marketing. But has SEO been left dead because of the social’s rise? The answer is NO. The fact is social media is much connected […]
WHITE HAT is a term in SEO that refers to optimization strategies, techniques or tactic usage on a target market that follows the rules and policies of a search engine. It is organic and demands quality to assure performance like written content, images and video, meta information site performance and architecture. It is also known […]
Throughout the SEO and marketing world, you may hear that original content is needed to get good rankings in Google. The ranking is important because the easier it is to find your Santa Monica business, the more potential customers you will receive. So what can be classified as original content? Original content is content that […]
Some things are hidden from you that can help grow your SEO business in Santa Monica. Search engines do not go through all the websites on the internet so many sites are only half “crawled.” Moreso, some business owners only spend their crawl budget where they seem fit. The slack can help your SEO in […]
There are various ways to approach SEO. In the industry, there are many different philosophies and tactics that SEO companies may use. These fall under three categories: White Hat, Gray Hat, and Black Hat. White Hat White Hat techniques include creating a quality website, constant and organic blogging, internal linking, and creating quality content. White […]
Over the years, the internet has pretty much changed our lives especially the way we conduct businesses online. It brought nothing but convenience. Have you thought WHY Search Engine Optimization is so loud and powerful when it comes to different kinds of businesses in Santa Monica? Having online presence is not enough! Your business needs […]
Videos are very beneficial to content marketing strategies. According to Cisco, about 70% of consumer Internet traffic is the result of video content. Creating video content could potentially lead to a higher engagement from customers. Video content which is SEO-driven is very important because when people visit sites, they often look on the website pages […]
