A marketing research conducted last year revealed that over $7 billion has been wasted due to poor quality ads. A significant portion of this comes from digital ad campaigns which were found to be built with low-performing search terms. Surprisingly, most of these clients didn’t even know they’re already losing. They failed to notice which […]
When it comes to search engine marketing, it’s important that you build an online presence to increase sales. That’s why marketers turn into the magic of SEO with the hope that they’ll one day sit on top of the search results pages. As good as it sounds, it’s never easy to accomplish this with SEO alone. As […]
SEO is all about technique. If you don’t know much about it, chances are you’ll eat the dust of your competitors. You’ll surely wonder why you’re not successful with search engines despite your perceived outstanding SEO efforts. How do you start analyzing what could have gone wrong? Here are steps you can do to step […]
It’s important for you and your business to promote brand loyalty. It’s because customers, who advocate for your product or service, are far more effective in enhancing the credibility and popularity of your business. You won’t only have consumers who continue buying your brand over time, but you’ll also have “ambassadors” who can spread awareness […]
Alright, you got a lovely website with nice animation, good content, and a couple of functionality. But do you think that’s good enough? In addition to SEO and the appearance, your website should offer top-notch user experience. One of the first things your visitors would notice is your website’s speed. Needless to say, it should […]
As the SEO adage goes, “content is king.” That’s enough reason to spend more time and effort in creating high-quality content. You don’t only want readers to notice your site and drive traffic. In addition, you want search engines to recognize your pages and give you a good ranking on the search results page. Considering […]
By now, you may have heard a thousand times the importance of online presence to a company’s success. No wonder many businesses hire experts to keep up with the competition. Sad to say, there are still some who are slow at utilizing the Internet to their advantage. For some who did, they also failed to […]
Keeping your company’s presence felt online is a challenge. For one, you’ll constantly look for ways to have a good customer base. Second, you make sure your customers are happy by providing good customer experience. Most importantly, you maintain a good reputation online to give your SEO effort the extra boost it needs. The fact […]
If you’re new to a certain place, it’s going to be quite hard to choose which is good or not. Thankfully, a lot of people share their experiences online and express their heart out on how satisfied or dissatisfied they have been on a certain restaurant, hotel, etc. Surveys reveal that over 70% of customers […]
Recently, we came across a study on how Google and YouTube differently rank videos. An independent research found out that the discrepancy of the ranking of the results pages is almost frequently over 50%. For example, when you search about NASA space missions, YouTube would have “Mission to Mars 2024” on top of their list, […]
Since the emergence of Facebook, social media has all the more become too exciting. People from all walks of life turn into their computers or mobile devices to endlessly share pictures, posts, and a lot more. Much to the delight of everyone, more platforms surfaced such as Twitter and Instagram. They both quickly gained popularity […]
Without a doubt, social media has radically changed how people of all ages communicate with each other. We’ve learned new terminologies such as Unfriend, Tweet, etc. Surprisingly, we have even used them a lot in our daily conversation. In a recent research, over 75% of millennials check Twitter daily and more than 20% of the […]
