Best Trending Web Designs in 2022
Trends are important to follow because they define the present and the future. Web design companies in Los Angeles notice that marketing and design trends are interconnected, and it will benefit you to pay attention to them. Let’s dive into a few of the web design trends that we have seen in 2022 and will definitely continue in 2023. Keep in mind that the design choices listed below are geared specifically toward a company’s position and the needs of its target audience- not just for the sake of trendy aesthetics.
1. New Minimalism
2022 has witnessed a new wave of minimalism food in, and it has been grabbing people’s attention. Minimalism includes vibrant, bold colors and a fresh feeling. Overall, minimalism as a design gives your website a sense of visual clarity. The content is fun and exciting while also being simple and easy for users to understand. You could also try enhancing the minimalist look by contrasting it against a darker theme for your website.
2. Neo-Brutalism
The design was first introduced in the 1950s. Since then, neo-brutalism has changed a lot and is still being updated to stay relevant. If your brand is all about promoting creativity, edginess, and novelty, neo-brutalism is the right kind of design for your website.
Digital neo-brutalism borrows elements of minimalism with a hint of “visual shock.” This can sometimes involve unedited photos, asymmetry, hard shadows, and standard bold fonts.
3. Engaging Interactives
The more we advance technologically as a society, the more interactions between humans and digital products occur. We are not just talking about the responsive user interface. We are talking about interactions on a psycho-physiological level. Sometimes engaging interaction is helpful when a customer cannot physically touch the product. Interaction that is engaging should aim to appeal to all six senses:
- Vision
- Hearing
- Smell
- Touch: this involves more than just a finger tap on the screen. Think of it as a mental contact between the customer and their virtual world.
- Taste
- Kinesthesia
4. Focus on Storytelling
2022 has shown us the importance of storytelling and sharing emotional photos of people to appeal to users’ attention. In terms of the exact trend, it involves sharing expressive photos along with short text, such as a slogan that people will remember, a quality excerpt selected from a longer narrative, or a meaningful quote. Sometimes we see this trend feature big banners under the top menu on the homepage. This is done on purpose, displayed as the first thing that users should see on the website.
Another form of the storytelling trend is “scrollytelling.” Because people tend to continuously scroll without always reading the text or fully understanding the story, a story is made to unfold right before their eyes.
5. 3D Graphics
No matter how out of this world 3D images may appear, they can be perceived as being realistic, and that is what makes it one of the top trends that web design companies in Los Angeles like to use. 3D graphics are eye-catching and exciting to look at. Users are more likely to spend time on your homepage just to admire the 3D image on display. An animated 3D logo is very likely to grab people’s attention- definitely much more than a traditional 2D graphic.
Conclusion
Web design companies in Los Angeles know that design trends are always going to be an integral part of marketing. That is why it is helpful to know some of the top trending designs for this year and beyond.