Best SEO Practices That Owners of Small Websites Can Do

Maintaining a site is almost a never-ending process. Thus it’s no surprise to see huge sites with thousands of pages indexed in various search engines. This obviously means a lot of SEO work.

What makes SEO interesting is how equally tough it can be done on small websites. With very few backlinks and less content to share, it’s almost tough to get that kind of momentum you want.
Fortunately, a couple of small sites, with as few as five pages, are still able to get to the top of the search results page.
How?

In this article, we’ll take a look at SEO practices that beginners and owners of small WordPress sites alike can take note. Here are they:

1. Use essential plugins that are proven and tested

Plugins are small apps that can add more functionality to your website. Without your plugins, your site would literally be useless. With thousands of plugins to choose from, it’s really hard to determine which apps to choose. We want you to get started, so we’ve listed five of the best plug-ins we’ve used.
• Yoast SEO
Yoast SEO is a plugin that can guide you with almost everything about SEO. From editing your meta title and meta description to optimizing your content, Yoast SEO carefully inspects your site and tells you what needs to be improved. It’s very user-friendly and straightforward to use.
• Google Analytics for WordPress by MonsterInsights
Aside from the fact that it’s completely free, this plugin can be used to connect your Google Analytics account to your WordPress website. This can help you check out real-time statistics and analyze the overall performance of your site.
• SEO Squirrly
Whether you go for its free or paid version, you’ll get almost everything you want such as keyword research and analytics report. There’s no need for you to learn some programming codes. Thus it’s also perfect for those who are starting a new site.
• WPTouch
Nowadays, it’s essential that you make your website optimized for all types of platforms. Otherwise, your site would not look good on end-users’ computers or mobile devices. This is recommended by Google, so this app is an easy choice to make.

• Jetpack
Jetpack is jam-packed with tons of features such as search engine optimization tools, brute force attack protection, content creation tools, and a lot more. You might not even require a premium account because its free version often already has all the services you’ll need.

2. Come up with some high-quality content

If you have a small site, it all the more makes sense to come up with a cornerstone content. Here are some tips:
• Start by thinking of a bunch of interesting topics and then narrow them down.
• Know your unique value proposition
• Focus on making an SEO content
• Decide how you deliver your web content
• Be at least knowledgeable of some basic copywriting techniques

3. Get some high-quality links

Get your cornerstone content connected to some prestigious backlinks. This may sound impossible for new and small websites, but this is very much doable. This is especially true if high authority domains find your content unique and purposeful for their audience. Bottom line, it’s not the size of your website that matters. It’s quality.
One important way to get high-quality links is by using the Skyscaper Technique Checklist. It involves:
• researching and uncovering opportunities
• creating a list of potential distribution partners
• creating high-quality content
• promoting content to the desired audience
• keeping content up-to-date

4. Optimize your website for local SEO

Once you’re done with your cornerstone content, it’s about time to focus on the other pages of your website. This is the best opportunity to optimize your site for local SEO using a platform such as Google My Business.

Google has some guidelines on creating Google My Business listings so you should be able to get easily started in making your business attractive to customers.

Conclusion

SEO is a challenging concept that all businesses should be familiar of it to remain competitive. The good news is even beginners can make use of it to take their new sites higher on search results pages. By applying the techniques discussed above, your chance of bringing your business closer to customers is a lot higher.
Let’s discuss this further. Contact Drive Traffic Media today at 1 (310) 341-3939 and we’ll help unleash your potentials.