Ask Your SEO Company About These E-Commerce Features
You would be hard-pressed to find any aspect of the technology sector that is growing faster than e-commerce. Online shopping has risen steadily in the past decade, and it shows no signs of slowing. Any SEO company will tell you the same thing, Los Angeles, which is why it is necessary to keep an eye on the innovations that have already hit the market, and those that will do so shortly. Let’s look at what’s new in the world of e-commerce.
Artificial Intelligence
The introduction of AI into the arena of e-commerce is being spearheaded by Amazon, which should be no surprise. They control a vast portion of the market share, and their influence is only growing. They have recently been able to successfully use AI, in this case, machine learning, to successfully expand subscription services and implement reorder features. If you’ve used Amazon in the past couple of years, you’ve seen these already. If you order something, you’re often given the option of setting up a subscription service for it so that it comes monthly, or bi-monthly. You also have buttons that you can easily push so that you can repeat an order for something that you got before. Amazon has seen significant success with these features, and other sites have gradually followed suit.
Customization
Another recent arrival that has become popular for e-commerce is a chat feature. More and more sites include an option whereby a user with questions about a product or service can interface with a “helper” in real time. It’s like having a sales clerk right there on the site. Many users like it, and it has created jobs in the customer service sector both in the U.S. and overseas.
Digital Wallets
The one other feature we wanted to mention was digital wallets. This is technology that allows a person to use their smartphone as a wallet and pay for products and services with it when they’re out shopping. The bank account of an individual can be linked to their digital wallet so that they don’t need to carry around cash or bank cards.
What Does All This Mean For Your Business?
So, what does the implementation of this sort of technology mean for your business? That depends entirely on what products and services you offer. If you’re heavily into e-commerce, then to be seen as fully modernized, you’ll need to provide these sorts of options: subscriptions, online chat for customer service, and the like. You’ll need to watch carefully and keep up with the trends. There’s no telling where the technology will go next, but you can be sure that your customers will demand the best user experience, and that means whatever bells and whistles are about to appear.