An SEO Company Can Secure Your Mobile Site
Google, as an entity, is a slippery customer. Los Angeles businesses who have hired an SEO company are aware of this, though some of them still prefer to do their optimization using an in-house team. Whichever your preferred method, you can’t afford to slack off in this area. Optimization is critical, which is why businesses need to pay attention to the little hints that Google sometimes gives about where its focus lies. Right now, there are two areas that companies should be aware of: mobile usability and security.
Making Your Site As User-Friendly As Possible
In the past, businesses were instructed to create a mobile version of their site using an m.URL.com hosting model. Nowadays, the responsive website is preferred instead. Google has said as much, and while there are advantages to the dynamic site version or the separate URL, it behooves any Los Angeles business to follow the lead of the preferred search engine if they want to stay relevant. Google likes responsive design because it helps the algorithm accurately assign indexing properties to the page. For SEO and ranking highly, basically what you need to remember is that your desktop and mobile content should match identically. Both versions should load quickly, should be free of typos and other mistakes, and there should be no 404-errors and other annoyances.
Security Matters Too
Switching to HTTPS will make your site more secure, and that in itself has value; besides, it’s not difficult to do at all. It matters for SEO too, however. Google began sending signals a few years ago that sites that don’t use HTTPS were considered “not secure.” The phrase would come up in the URL bar if the site visitor was using Chrome. Since a high percentage of users do favor Chrome, seeing that should be a warning sign that you’re angering the powerful Google algorithm. By contrast, if you switch to HTTPS, it will show as secure in the URL bar. This isn’t going to be the highest SEO factor for Los Angeles businesses, but it’s something that’s well worth doing.
With a secure, user-friendly site, you’ll be in good shape to make a push to the top of the rankings. As always, your best move is to continue monitoring Google and listening for their sometimes cryptic hints about what’s come into favor. It pays to work with Google and to have them as a partner of sorts. As long as searchers continue to use it for their queries, SEO will have a direct connection to its constant modifications.