How Often Should You Do Keyword Research?

Keyword research is a critical process in Los Angeles search engine optimization (SEO) that involves finding the most relevant keywords and phrases to pursue for ranking on search engines. By understanding the language your target audience uses to search for information online, you can optimize your website and content to attract more organic traffic and improve your online visibility.

But how often should you do keyword research? The answer to this is not straightforward, as it depends on various factors. In short, there is no right or wrong answer because the answer will depend on you and your goals for the business.

However, here are some guidelines to help you determine the best frequency for keyword research:

Industry Trends

If you operate in an industry that undergoes frequent changes, such as technology or fashion, you should do keyword research more often. The keywords people use to search for products or services in your industry will likely change over time as new trends emerge.

For instance, if you sell smartphones, you must be aware of new product releases, which could alter the keywords people use to search for smartphones. It would be no good to use keywords that people stopped using years ago!

Seasonal Trends

If your business is seasonal, such as a gardening or holiday-related business, you should do keyword research at least once a year to keep up with seasonal trends. Seasonal trends can significantly affect the keywords people use to look for your products or services, so you must ensure that your website and content are optimized for these keywords during peak seasons.

For example, specific fruits and vegetables are only in season every spring or summer. So, work hard on keywords like “strawberry seeds near me” or “chili pepper plants in Reno” starting from the previous season so customers can buy them before the planting season begins.

New Product Launches

If launching new products or services, you should research to find the most relevant keywords to target. Optimizing your website and content for these keywords can attract more traffic and generate more sales.

Competitor Analysis

If your competitors use new keywords to rank on search engines, you should do keyword research to find out what these keywords are and follow suit by optimizing your website and content accordingly! This will let you stay ahead of the game and maintain online visibility. You should never let your competitors get one up–all keywords that they find are fair game for you, too.

Changes in Search Algorithms

Search engine giants like Google and Bing constantly update their algorithms, affecting how websites are ranked on search engine results pages (SERPs). If there are significant changes in search algorithms, you should do keyword research to ensure that your website and content are optimized for the keywords that matter most to your target audience.

Conclusion

In summary, keyword research frequency depends on numerous factors. These include things like industry trends, seasonal trends, new product launches, competitor analysis, and changes in search algorithms.

However, as a general rule, you should do keyword research at least once a year to make sure your website and content are optimized for the most relevant and current keywords. You don’t want to waste your time continuing to pursue keywords that stopped being popular or relevant months ago! By having trendy keywords that are relevant to your customer base, you can maintain your online visibility for years to come and also provide high-quality content for your customers.

Are you looking for more advice on SEO for your business? Look no further than Drive Traffic Media, a Los Angeles SEO company with years in the industry. Call us today at (949) 800-6990 or (310) 341-3939 for a free consultation on what we can do for you.

Read the related blog here: https://www.seolosangelescity.com/how-to-conduct-keyword-research-for-los-angeles-seo/