Why SEO and Social Need to be Mixed
Social media and SEO, yes they go together like Batman and Robin!
Back then, SEO (Search Engine Optimization) is used to include just building links strictly- no objective, no strategy, and no fear of spam penalties. Analysts said the name of the game was quantity, and the site with the most links won.
As times changed, social media evidently became more important than ever. Here are some reasons why you need to include social media in your SEO Los Angeles strategy:
Does the Link Building for You
It is about engaging with people and building relationships. When someone shares content, these people may have never come across your content in the SERP’s. If you share content on Twitter and get 1000 retweets, Google will not care in particular. But if the editor started to feature it and decides to feature the link on their site, Google will care now!
Builds Relationship with Influencers
It is a fact that not all content we create experience viral results on the internet. Getting an influencer to share and talk about the industry will give it higher chances, however. Because the person shares it, they trust it, share it themselves and thus leads to social buzz.
Is Sustainable
Social Media makes it much easier for people to visit your website and view its content. People will click on the link, bookmark it and share your content. This is where you gain genuine social followers thus making sustainable relationships and results for your campaign.
High-Quality Website Traffic
The majority of the links built do not bring traffic to the site but rather are created to pass page rank to your website. Social Media drives real traffic. Think about someone engaging with a brand on social media with a clear connection or interest. These types of people will soon become your loyal customers.
Google has been very clear about building fake links or links that don’t help search engine rankings! They are now starting to focus on providing value to your market. Social media has been proven and tested to be the best place to achieve this goal online today.
At the end of the day, search engine rankings are still critical for your long term success. Get the right Los Angeles SEO today and start creating a more authentic social media presence!