Why SEO and PPC Make a Great Team

27 Jun

Los-Angeles-SEO-and-PPC-can-do-a-lot-of-good-for-your-business-together

Why SEO and PPC Make a Great Team

Posted by Melissa In Info Articles 0 comment

PPC (pay-per-click) and SEO or search engine optimization in Los Angeles are two digital marketing strategies that work well together. PPC involves paying for ads to appear at the top of search engine results pages (SERPs), while SEO involves optimizing your website to appear organically in the search results. These two advertising strategies are usually the top picks for digital marketing agencies when they want to boost a company’s online presence.

When working together, PPC and SEO are a formidable pair. Besides the characteristics below, PPC and SEO are highly effective and budget-friendly for businesses big and small.

1. Increased Visibility

When both PPC and SEO are implemented, the brand or business will have a more significant presence in the search engine results pages. The PPC ads will appear at the top of the page, while the organic search results will be displayed below. This means that users will be more likely to see and click on your brand or business, increasing visibility and traffic. Between paid advertisements and organic searches, there is no way others won’t at least be aware of your company!

2. Keyword Research

Both PPC and SEO require keyword research to be successful. PPC ads require targeted keywords to make sure the ad you post on search engines and social media is directed to the right audience. Similarly, SEO involves keyword research to determine which keywords to optimize the website to better its search engine rankings. By working together, keyword research can inform both strategies, resulting in a more effective overall campaign.

3. Testing

PPC allows quick and easy testing of ad copy, landing pages, and other campaign elements–because it is a paid service that gets immediate results, you can get immediate data about your campaigning. This data can then be used to optimize the SEO strategy. Using PPC to test different messaging, businesses can determine what works best for their audience and then apply those learnings to their organic search strategy.

4. Data Sharing

Both PPC and SEO generate a significant amount of data. By sharing this data, businesses can gain insights into their campaigns’ performance and use those insights to optimize both strategies. For example, if specific keywords are performing well in PPC, those exact keywords can be used to optimize the website for SEO.

5. Increased Conversions

By working together, PPC and SEO can help increase conversions. When someone sees a PPC ad at the top of the page and an organic result for the same brand or business further down the page, it creates a sense of trust and legitimacy because why else would search engines recommend you so highly? This can lead to more clicks and, ultimately, more conversions.

Conclusion

In conclusion, PPC and SEO are two digital marketing strategies that are a match made in heaven. By implementing both simultaneously and playing off their relationship with one another, businesses can increase visibility, optimize keyword research, experiment with messaging, share data, and ultimately increase conversions. When executed correctly, PPC and SEO can be a powerful combination that drives business growth and success.

If you’d like to learn more about search engine optimization and pay-per-click advertising, please don’t hesitate to contact Drive Traffic Media! Servicing Los Angeles and Orange County, we are a long-time digital marketing agency that can help you with all your online advertising needs. You may reach us at (310) 341-3939.