Frequently Asked Questions and How It Can Improve SEO
Frequently asked questions (FAQ) is a valuable tool for any website as they can help answer common questions visitors may have about a business. This question concerns anything from your products and services, shipping details, returns and refunds, etc. In addition to providing helpful information to visitors, a well-designed FAQ page can help improve a website’s Los Angeles Search Engine Optimization by incorporating relevant keywords. This provides valuable content that search engines like Google and Bing to index. Here are five steps for writing a helpful FAQ page for SEO.
Identify Common Questions
The first step in creating a helpful FAQ page is to identify your customers’ most common questions. This can be done by reviewing inquiries you’ve already received from customers. You can also analyze website analytics and conduct keyword research to identify popular search queries. For example, if you’re a jewelry shop, you can type ‘Why is my necklace…” and see what Google’s auto-suggest gives you. Once the most common questions are identified, they should be grouped into categories to make the FAQ page easier to navigate.
Write Concise Answers
The answers to each question on the FAQ page should be brief, clear, and informative. Customers are there for responses to their inquiries, not a 1000-word article!
They should provide the necessary information to answer the question without being overly technical or jargon-heavy. Use bullet points and short paragraphs. You can also add images or videos to illustrate your point if required.
Optimize for Keywords
Incorporating relevant keywords into the questions and answers on the FAQ page can help improve its SEO by making it more likely to rank for relevant search queries. If you’re focused on answering questions, you’ll miss out on ranking on search engine results pages!
However, use keywords naturally. Avoid stuffing the page with keywords, as all search engines do not allow this. You can end up making your SEO worse rather than improving it.
Include Internal Links
Including internal links within the FAQ page can help improve website navigation and increase visitors’ time, just like internal links do on articles and blogs. These can link visitors to other pages they find helpful or interesting.
According to an SEO company, external links can also be helpful. They are opportunities for backlinking, which builds trust and authority for your website. Search engines will see all these links and think you’re a trusted website, as why else would other websites be compelled to link to you?
Monitor and Update Regularly
A FAQ page should be monitored occasionally to ensure the questions and answers remain relevant and up-to-date. New questions and answers should be added, and outdated information should be removed or updated.
For example, if your email address has been changed or you’ve started handling international shipping, you should adjust your FAQ page accordingly. This can help ensure that the FAQ page continues to provide value to visitors and maintain its SEO rankings over time.
All in all, an FAQ page is an excellent way of improving your SEO while helping your customers at the same time.