Our Top 8 Tips to Compose Better Marketing E-Mails
Email marketing might be one of the oldest marketing strategies in the book, but it remains one of the most effective. That’s because you’re promoting your brand in their inbox, where you know you’ll be seen (unless you have been sadly relegated to spam, but that’s another story). However, not everybody has mastered the art of email marketing, so today, we’re here to tell you how to do just that. Below are eight ways to write the perfect email, according to Los Angeles SEO experts.
Have One Objective
People don’t have the time and energy to review all their emails, much less promotional ones. It would help if you simplified things for them by only having one topic per email to make it easier for them to read. For example, you can have different emails for welcoming new shoppers, offering discounts and promotions, posting website updates, inviting customers to events, and more. Whatever you send, make sure it’s on one email each.
Target Your Audience
Everybody is different, including the people in your audience. Some of them might be from other places; some might be at different stages in your marketing funnel; some might not be interested in the topic you’re about to discuss. Thus, it would be best to make sure you’re only sending emails they want to read, and you can do this by personalizing your emails. Thankfully, many tools can help you manage your emails, like Mailchimp and Omnisend.
Write a Great Subject Line
Despite the famous saying, “Don’t judge a book by its cover,” says, people still judge your emails by how it is titled. As we already mentioned, people don’t have the time to look through all their emails and might even skip uninteresting ones. So, it would help if you made that title count. Make it sound intriguing and mysterious while still giving hints about the content—you want to compel them to click your email. You could also add a nice touch by addressing them by name. For example, “Hey Alison, here’s a free coupon for your next purchase!”
Remember Your Brand Image
Did you know your brand personality should be consistent across all your platforms, including emails? It doesn’t make sense to have an ultra-casual tone on your social media profiles but a professional one in your emails. You’d lose trustworthiness fast. That means you must write emails like you’d update your website or post on social media. Use the same kind of language and tone, the same vocabulary, and the same writing style.
Keep It Short and Simple
Listen, if people wanted to read a full-page article, they’d go on Google and search for one, not look through their emails. Keep your emails concise, so your readers get the message immediately. Skip the niceties and head straight to the point. Who are you? What do you want to say? What do you want the readers to do? How can they do that? Boom, done.
Use Formatting
You should always add some formatting to your emails! Don’t just type your entire message into one text box—that’s a one-way ticket to someone’s spam. Instead, add some variety to your email by using formats like bold, italic, and underline, having lists and bullet points, and separating thoughts into paragraphs. That’ll make for a smoother reading experience. Additionally, it doesn’t have to be just text. You can also add images to add some flair to your email, and just be careful not to let it get too big that it distracts from your text.
Add Calls to Action
Of course, the whole point of your email marketing strategy is to encourage your customers to do something, whether it’s to buy more products or read new updates on your website. So, you should always include a call to action in your email. This can be completed in the form of a hyperlink or a button. Whichever way you do it, you need to lead your reader to your landing page with a single mouse click. For example, “Click here to read more” or “Look at our newest products today!”
Proofread
Proofreading is a task many people need to do more often. Many typos make your email look sloppy, unprofessional, or uneducated, and you definitely don’t want to present an image with any of those traits. Before sending out emails (especially mass emails), check spelling and grammar by rereading them multiple times. There are also multiple grammar tools out there that can help you. We recommend Grammarly.