The Influence of Your Brand’s Credibility on SEO
Our SEO experts in Los Angeles cannot stress enough the importance of a brand having a robust internet presence. Your website’s visibility and popularity will boost when you have people talking about your brand online- whether that be through reviews, social media platforms, citations or backlinks. When people speak about your brand online, search engines Google and Bing pay attention. And the more visible and popular your website is the more visitors and potential buyers you will gain. Your website could have well-written, engaging content and be highly optimized but still have a low chance of being seen by random internet users with SERPs.
Ranking and Branding are Interconnected
When your brand creates quality digital engagement with users, Google takes notice, and its algorithms will start associating your brand with a certain product category. As your brand recognition increases, so too does its ability to influence consumers online.
Think about Kleenex. Their brand is so famous that people refer to regular toilet paper and tissues as Kleenex, even when the brand is generic. Yes, Kleenex is a facial tissue brand, but when people search things online, they don’t search “facial tissue;” they type in Kleenex. That goes to show how powerful Kleenex’s brand is in the market. Kleenex’s brand authority is a prime example of dominating the SERPs and consumers’ notions about a brand.
The Impact of SEO on Brand Awareness
The goal of a marketing campaign should be to boost the identity of a product or service that a business is trying to sell. Unfortunately, many people overlook SEO and turn to more visible marketing strategies such as paid advertising. But, paid advertising can be more costly and sometimes even time-consuming, especially for smaller companies looking to raise their brand awareness.
Our SEO experts in Los Angeles have information on how SEO helps spread the message about your company’s products or services:
1. Increases Brand Reach
With SEO, you don’t have to spend a ton of money to gain exposure in the media and Google rankings. What you do need, though, is to have preparation, expertise, and the right resources on hand. If you run a small business, you probably know how difficult it is to compete with big-name companies. With SEO, you can develop strategies that focus on niche long-tail keywords and ultimately increase your site’s ranking in Google search results.
2. Improves Overall Website Experience
If you want your page to rank high in Google search results, it needs to contain helpful information. The content of your page needs to show potential customers what your brand’s value is. Content marketing goes hand in hand with SEO.
In addition to providing helpful information for Google ranking, your page needs to be intuitive for all devices and languages. You are likely to see more conversions and a boost in brand recognition when you make your customers feel good about shopping from your company.
3. Gain Credibility
When your page holds the top Google ranking, you earn the respect of the search engine as well as the general public. A brand’s success depends on whether or not people regard the brand as being credible and trustworthy.
Improving Click-Through Rates and Getting Links
The percentage of clicks a site receives, also known as “click-through rates,” significantly impacts a website’s ranking in search results. For example, if your site is ranked number 4 in Google, but people are clicking on your site more so than the first few results, you are likely to see your ranking go up. It all goes back to trust and credibility when explaining this scenario. People who are familiar with you and or your brand will click on your link no matter how low you rank on Google compared to your competition.
How Branding and SEO Get You Links
The way that Google’s algorithm for ranking works depends on links – specifically organic, relevant, and editorially earned. You cannot trade or buy these types of links. The ideal type of link to get is the one that results from people visiting your site, reading its content, and then linking to it.
Developing Brand Awareness SEO Strategy
You may already know that using on-page SEO can help improve your site’s ranking on the Google Search engine. But did you know that using off-page SEO can show Google that your content is valid and shared widely with the general public?
If your goal with SEO is to increase brand awareness, here are some tips to keep in mind:
1. Write Engaging Articles
Content quality is important. People are drawn to original, authentic writing. Content quality can set your brand apart from others. Ask yourself, “What is something that no one else except you has to offer?” Think about the different ways that your brand can stand out compared to its competitors in terms of SEO. When it comes to writing articles, be creative and share some anecdotes, highlight your customers’ experiences, and share the challenges and successes that your business has faced.
2. Provide a Satisfying User Experience
Make sure that your site’s loading time, responsiveness, security, and links are all up to par. Customers want to use a website that is intuitive and easy to navigate.
3. Make Zero-Click Optimization Your Goal
Clicks and traffic are not as important when SEO boosts brand awareness. Your goal should be to ensure that your brand name is strong and positively impacts consumers.
You should be cautious of increasing instant answers in the SERP because doing so can lower the amount of people who click through your site. Google is working on developing features such as the knowledge graph and highlighted snippets to lower the number of clicks people require.
How To Do Zero-Click Results
Pay attention to your ranking from particular geographic locations. This search type will lead you to a summary of Google My Business and hardly ever results in clicks.
However, top local results that already contain your business’s important and helpful information can increase your brand recognition. Customer reviews are important because they demonstrate how people feel about your company and affect your site’s placement in local search results on Google. Encourage people who buy from your business to share their opinions and engage with Google My Business commentary. The higher your ratings, the better your local SEO.
Final Takeaway
Our SEO experts in Los Angeles want you to know that building your brand’s reputation and satisfying customers’ needs in the industry are crucial components of an efficient SEO plan. When you gain a formidable reputation, you will see your site’s search engine rankings increase.