E-Commerce SEO Mistakes To Avoid
Our Los Angeles SEO experts have seen many people make mistakes while performing E-commerce SEO. We have compiled a list of the most common SEO mistakes that you should avoid making.
1. Lack of SEO and comprehensive URLs
You need to know that item numbers – not so much product labels – are more keyword-targetable and understood by both search engines and people searching for your product.
Comprehensive URLs are important because they help users understand where they are on a page and what they are about to read. It is much more effective to create a link called “womens-purses/womens-green-purses-sale” rather than “this-27/product-23954?purses”.
You will build trust with people when you include a comprehensive URL.
2. Lack of share-enabling functionality
Web designers in Los Angeles will tell you not to underestimate the value of a share button on websites. The icon that signals readers to share information on social media and ultimately makes it easy to widely spread the word about your product.
You should also be aware of the websites and social media platforms that your readers use. For example, if you are selling accessories in the smartphone sector, you should have a Tweet button that tech enthusiasts can click on. Many tech enthusiasts use Twitter. If you are selling art decor for homes or offices, you should include a Pin button for people who love aesthetic design and use Pinterest. In other words, you need to understand your market and make use of the share button that will get people to click on it.
Be careful not to overuse the share button on your website. Going overboard with the share button could negatively impact your “add to cart” feature.
3. Lack of reviews
Product reviews are crucial! Take a look at Amazon reviews as an example. They generate a lot of traffic and make for strong content. You might see just one Amazon product have over a thousand customer reviews.
An effective strategy is to make lists with headlines that are labeled “most effective” or “best”.
You need to display high quality reviews that are written well. Visitors to your website will be more inclined and quicker to buy your product when they read high quality reviews. Otherwise, your potential customers may turn to Amazon and buy a similar product there instead.
Our SEO experts in Los Angeles strongly advise you to create a review section on your website if you do not already have one. Place this section on your website in a way that is clear and easy for visitors to find.
4. Lack of image alternate text for Google
You need to put a strong emphasis on image alt texts. Optimize your alternate image text! Doing so will make it faster to give search engines important context on what those pieces of content entail.
5. Lack of uncommon and exclusive titles and headlines for SEO
If you want to generate traffic, you need to avoid spammy content, duplicate titles, and unfriendly headlines for SEO. Using the same titles from other sections of your website can lower your SEO ranking. That’s why you should not duplicate titles.
6. Lack of reliable page content
You need to have high-quality content that is consumable by viewers. Our SEO experts in Los Angeles recommend having strong writers on staff to help you with this.
7. Low-quality images
Avoid including images that are sized too big. An image that is too big is likely to have a longer loading time. And, a slow loading time can negatively impact your ranking.
8. Lack of market analysis
If you are selling a product that people are not looking for, then you are effectively wasting your time trying to boost your page and ranking. You need your target market to see that the product you are selling will benefit them and you need to convince them that they need it.
9. Use of wrong tags
Avoid any sort of tagging signals on your page that may be considered contradictory.
10. Slow websites
Our SEO experts in Los Angeles can’t stress enough the importance of speed when it comes to the quality of user experience. You want to avoid having over-the-top features that hinder your website’s loading speed.
11. Over-prioritizing ranking
You might think that the biggest goal of SEO in E-Commerce is to have the most spot-on keywords that get your website to land on the first page of search engine results. In actuality, your main priority should be generating traffic that leads to sales. At the end of the day, making profit is the most important thing.
You could have well-written, engaging content, but that won’t matter if you don’t have a call-to-action button. Make sure you create a call-to-action button that is clear and strong. This button is what leads people to call and make a purchase from you.
12. Broken Links or 404 Errors
You need to regularly check that your E-commerce website doesn’t have any broken links or 404 Errors. Sometimes, companies delete pages that have too many stock items. They don’t realize that when these pages get deleted, they can lead to a 404 error message which frustrates potential customers.
Our Los Angeles SEO experts hope you find these E-commerce SEO tips useful. You can test these strategies out and see what works best for your specific E-commerce site.