A Basic Guide to Internal Links
Internal linking is one of the most crucial aspects of SEO, according to SEO experts in Los Angeles. They have multiple uses, and all of them work together to boost your site up the rankings.
The first use of internal linking is organizing your website. You always want to make your website easy to navigate. This can be done by arranging everything into categories and subcategories. Users start on the landing page and use internal links to delve deeper and deeper into your content. They are commonly seen as menus and breadcrumbs at the top of the page (i.e., Home > Category > Subcategory > Page).
The second use of internal linking is helping readers find things they want to read about. They won’t know what they want to read if there are no suggestions! So, you must use internal links to nudge them in the right direction. They are commonly seen as links that are blended into blog posts or other written content.
For example, if your website sells CBD oil for dogs, and your blog post is about using CBD oil to calm down your dog’s anxiety attack, you can link your product page on the blog in case readers want to buy it!
Lastly, internal linking helps search engines understand your website. It also lets them know what are the most important pages, so search engines don’t just boost the most random parts of your website.
How Do You Strategize Internal Linking?
Internal linking can be pretty tricky, especially if your website has many pages. That’s why you need to have a clear-cut strategy already in place to organize your pages. Google won’t have time to sift through all of them, so you only need to show them the most important pages. These pages need to be well-written, informative, and entertaining so they have a good shot at ranking well on search engines. They need to represent your website well!
To do this, you should make two lists of pages on your website.
Pages You Find Important
The first list should have pages that you find important. Your homepage, product’s landing page, contact information, and others should be at the forefront. At the end of the day, you’re here to sell a product, and you need to make sure your readers are going from the beginning to the end of the sales funnel quickly.
Pages Google Finds Important
The second list should have pages that are already popular. If you’ve got a page that’s already on the first page, nurse that baby well and try your hardest to shoot it further upward. If you’ve got a page that’s in first place on the first page, ensure it never goes down!
Pages that do well on rankings depend on the keyword you’re using. As a small website owner competing with millions of site owners, your best tactic would be to go for a keyword that’s specific but not too specific. For example, ranking for ‘laundromat’ would undoubtedly be difficult, while ranking for ‘wedding dress cleaning Cleveland’ or ‘24/7 laundry pickup delivery Jacksonville’ would be much easier!
How Do You Internal Link?
Finally, you should make sure the pages you want to be ranked are related to your overall website. This makes it easier to add it as an internal link on other pages. For example, it would be hard to internally link something about vegetarian dishes if everything you’ve written so far is about beef or chicken dishes.
Once you have both lists together, you can start adding them to your written content. Again, they need to blend in well with the rest of your content. Otherwise, it’s going to distract your readers and ruin their reading experience.
Conclusion
Internal linking is a tough job to do alone. That’s why we highly recommend getting the help you need with Drive Traffic Media. We are an SEO company in Los Angeles that can help with your SEO and other marketing services.
Please contact us today by visiting our website or calling us at (310) 341-3939.
Check out the related blog about Internal Links here: https://www.seolosangelescity.com/how-to-maximize-the-usefulness-of-your-internal-links/