Why Good Spelling and Grammar Matter in SEO

Your teachers taught you a lot about dotting your I’s and crossing your T’s, but are spelling and grammar really that important in the world of SEO? Will it make your break your business if you just type things out willy-nilly? Keep reading as a Los Angeles SEO expert answers all your questions.

Why Do We Need Good Spelling and Grammar in Los Angeles Web Design?

Bad Spelling and Grammar Ruins Your Viewers’ User Experience

So, you’ve just found out that Google’s bots don’t actually know if your website is full of grammatical errors. Does that mean you can be complacent and ignore your spell checks and proofreading? Does that mean poor grammar and spelling won’t lower your rankings? No, of course not!

At the end of the day, the audience you’re targeting isn’t Google’s bots—it’s your viewers. Both potential and loyal customers are a lot smarter than Google when it comes to spelling and grammar, and they’re probably not going to let that type of stuff slide easily.

Poor spelling and grammar reflect poorly on your expertise. Let’s say that you’re a catering service, and you specialize in French food. Searchers excitedly hop onto your site with high expectations only to be met with poor spelling like boulabaize or potatoes dafinois. How can you claim yourself an expert if you can’t even master the basics of spelling?

Because of this, your customers are more likely to leave your website without spending too much time browsing through it. The more customers that leave in droves, the more Google is going to notice. Eventually, Google is going to flag your website as undesirable. So, even if poor spelling and grammar don’t directly impact your rankings, it indirectly does through people who read your website.

Good Spelling and Grammar Shows You Care

The Internet is home to one of the densest populations you can ever find. Online, you’re competing against millions—possibly billions—of websites fighting to be at the very top. So, if your website is absolutely riddled with poor spelling and grammar, what rational reason would there be to rank it higher than other websites that are error-free? We already know that poor spelling and grammar take away from the user experience.

According to Duane Forrester, Bing’s Senior Product Manager, just as you’re judging others’ writing, search engines also judge yours; and if your content has typos, the search engines would rather rank pages or websites which are error-free as those will serve the searchers better. 

From this statement, we can tell that good spelling and grammar are the least we can do for our customers. It’s free, easy to do, and doesn’t take a lot of manpower. So, there’s no good reason for us not to have it on our website. It shows that we care about everything about our business from A to Z.

How Can I Have Good Spelling and Grammar on My Website?

Any Los Angeles SEO expert would agree that Grammarly is the best tool to fix any grammatical errors. They offer free and premium options.

The free version is perfect for those on a tight budget. They fix basic errors and are honestly already good enough for your website.

If you want to take things further, then consider trying the premium version of Grammarly. Besides fixing basic stuff, it also lets you know when sentences are too wordy, idioms aren’t used right, punctuations aren’t used properly, and so much more. It makes everything so much easier for your readers to read.

Now, if that isn’t an option for you, you can use Hemingway. It is an online app that can do what premium Grammarly does.

What Happens When Customers Leave Content with Bad Grammar?

Don’t worry, user-submitted content won’t matter on your rankings. You just have to monitor any repetitive reviews or spam-laden comments.

On a related note, please don’t try to edit your customers’ reviews to be grammatically correct! It makes it look more legitimate, as odd as it sounds. Plus, you don’t know where your customers come from—for all you know, they could speak in a dialect that’s different from yours or have a learning disability that affects them from articulating things properly. Worry about your own grammar and not anybody else’s.

Check out why you need an SEO company to write blogs for you: https://www.seolosangelescity.com/consider-hiring-an-seo-company-los-angeles-to-write-blogs-for-you/