How A Los Angeles SEO Company Can Help Make High-Quality Videos
Promotional videos for your Los Angeles business are something that everyone needs to know how to do these days. Either you need to produce these videos yourself for your social media feeds and website, or else you need to hire an SEO company that knows how to do it. We spoke to one such company, and this is what they had to tell us about making videos for people who haven’t yet had any experience with it.
Shorter is Better
People don’t have very long attention spans, Los Angeles. They look through their social media for news, funny memes, and other interesting subjects at a very rapid clip. Because of this, shorter videos are probably more likely to get views, always assuming that they’re funny or informative.
If you’ve come up with something incredibly fascinating, then maybe you’ll find success with a 15 or 20-minute YouTube video, but ones that are 3 or 4 minutes are much more likely to go viral. If you’re making Twitter videos, they have a 30-second cap, while for Instagram, it’s 60 seconds. With those sorts of time constraints, you’ll need to get your point across quickly.
The First 30 Seconds
The first 30 seconds of a video is what convinces people to keep watching or to go on to the next one, Los Angeles. The SEO company to which we spoke said that you need to come up a hook to captivate people within that time frame.
You need to determine a way to make that first 30 seconds so interesting or exciting that people can’t help but to keep watching. That’s going to present a challenge, and you’ll need to rely on your creativity to accomplish the task.
Use Subtitles
You should use on-screen text or subtitles. Most individuals watch videos at work, not at home during their leisure time. That means lots of people are going to be watching with the sound off. Your videos need to communicate their subject matter without the aid of audio.
Use an Editing App
Even though your video doesn’t need to look like it was made by Steven Spielberg, the Los Angeles SEO company to which we spoke made it clear that you should use an editing app to get rid of any unnecessary footage.
If the actors in your video stumbled over any lines, if they hesitated at any point, or if there was a spot where the audio quality was off, then you need to take care of that before it can be considered ready for posting. You can use the YouTube video editor, or Final Cut Pro X is another good one.
If you use this formula, then either you or the SEO company you hire can produce some videos that are the right quality for which you’re looking, and the majority of people who watch them should like them. They might choose to subscribe to your YouTube channel, go to your website to have a look at your products, or follow your other social media feeds.
You’re trying to use your videos to get people to enter your sales funnel, so the ones that you produce are vital from a marketing standpoint.