Why Your SEO Company Needs To Be Twitter Experts
Twitter for marketing and product promotion is a concept that seems to generate a lot of controversy, Los Angeles. There are SEO companies that feel strongly that its time has passed, while others still think that there’s a lot of value to using it to promote new products and services for the client that they are representing.
If your SEO company is using Twitter as part of your marketing campaigns, there’s nothing wrong with that, provided that they’re getting the results for which you’re hoping. What you want is an agency that knows all the ins and outs of Twitter, like how to search for old tweets if they’re going to revive or reprise a previous ad campaign.
The Value of Resuscitating an Old Campaign
Why would your Los Angeles SEO company need to go back and look through your old tweets? The main reason is to see what previous campaigns have gotten a lot of engagement.
Perhaps you ran a campaign that had to do with a particular holiday, and you were able to get a lot of retweets based on the use of a single hashtag. If that’s the case, you may want to bring it back when the same holiday rolls around the following year. Either that or your SEO company might want to figure out some new derivation of it that reminds your followers of why they liked it in the first place.
So, How Do They Find Those Old Tweets?
There are several ways that you can locate old tweets, and your Los Angeles SEO company should be familiar with all of them.
They can do a Twitter advanced search. This is a feature where they can fill in the sections like “all of these words” or “this exact phrase.” If you can’t remember quite what the phrase or the hashtag was, this is a way to locate it.
They can also use the “people” subheading and enter your username. They’ll then use the “from this account” setting. This will pull up all of your old tweets, but your agency will still have to go through them to figure out what hashtag you were using if you can’t remember the context or any of the words involved at all. It’s probably going to take some time, depending on how long you’ve been on Twitter and how active you have been.
Another way is by going to the “dates” section and typing in the approximate dates during which you feel like you sent out the tweets in question. This isn’t a bad way of doing it if you can at least remember the holiday or the month during which you ran the campaign.
The bottom line is that your Los Angeles SEO company will be the most useful to you if they’re experts at using platforms like Twitter. They can duplicate the success of your previous campaigns, and hopefully, you’ll see another spike in engagement and sales.