How Your SEO Company Can Optimize Your Google My Business Listing
Your Los Angeles business needs to be sure that it is taking all of the steps online that are going to lead to the most engagement, both on the web and at your physical location, if you have one. If you do have a brick-and-mortar store, then a service like Google My Business becomes even more critical.
Your SEO company can optimize your Google My Business profile so that people get the most accurate information out of it. These are the steps that they must take.
Lots of Accurate Data
The first thing your Los Angeles SEO company should do is to go through your Google My Business listing and make sure that all the relevant data about your business is there.
Nothing about your company should be guessed or assumed. The listing should include lots of details about where you are located, the services and products that you offer, and how a potential customer can attain them.
Inclusion of Keywords
Is there any part of SEO that does not include keywords? The answer is no, and the fact that you should add them to your Google My Business profile is proof positive of this.
Your SEO company should look for search phrases and long-tail keywords having to do with your business listing. They must make sure that they are included in the description of it in a natural-seeming way.
Correct Operating Hours
Nothing is more irritating for a potential customer than to stop by a business which was supposed to be open, only to find that it’s closed. Be sure that your SEO agency has listed the appropriate hours for your company on your profile. If your hours change, have them make the corresponding adjustment.
Add Some Pictures
People online respond to visual stimulation, and that means the Google My Business profiles that have photos on them are much more likely to be viewed favorably than those which do not.
It’s great if you can take some professional-quality pictures to go with your profile, but if that’s not possible, at least make sure that the ones you use are correctly formatted.
If your Los Angeles SEO company has taken all of these steps, then your Google My Business profile should serve as a suitable welcome mat for your company. People will look at it and understand everything that you’re offering and how they can find you. Optimizing your profile might seem like a small thing, but it’s likely to produce significant dividends for you.