Factor That Every SEO Company Should Focus On In 2019
As 2019 kicks off, every business in Los Angeles that uses an SEO company to optimize their website and run their social media accounts should be evaluating their performance. How did your SEO company do this past year? Were they able to land you some new customers? Did they hit all of the benchmarks that you set for them?
If you answered those questions in the affirmative, stick with them going forward. But since SEO best practices are continually evolving, your agency will need to continue learning if they want to be sure that your site is going to stay relevant. Here we’re going to talk about what could be the most significant factor they should have their eyes on in 2019.
Structured Data
For those who don’t know very much about SEO in Los Angeles, structured data refers to information that is added directly to a web page’s HTML markup. The reason that it is important is that search engines use it to create rich snippets, which they then feature in search results.
If someone searches for something in your niche and they use a specific phrase or keyword, if Google ranks your site highly in the SERPs, then they will generate a rich snippet using your structured data, and it will show up as a block of text before the person even goes to your website.
This can be useful in generating interest for your website, but it can also be harmful. That’s because if the person’s question was answered through the rich snippet, then they might not feel the need to visit your site. If that’s the case, you won’t be able to get them to sign up for your newsletters, watch your videos, or buy your products.
Because of this, your structured data should ideally be interesting and compelling enough that people will be enticed to go to your site when they read it as a rich snippet. The challenge for your SEO company in 2019, Los Angeles, will be in figuring out ways that they can convince people to visit your site by going beyond that rich snippet.
How Useful is it to be Featured in a Rich Snippet?
Rich snippets are somewhat of a curse and a blessing. You could say that it’s good if yours is featured at the top of the Google results because it will at least make people aware of your website. But again, how much of a comfort is that going to be to you if they’re not visiting your site?
Best practices with SEO are always going to involve maneuvering by the webmasters and designers who study the Google algorithm and make changes based on its updates. That’s already started to be the case in 2018, with SEO companies in Los Angeles realizing how vital it is to use structured data to their best advantage.
Does your SEO company know how to do it? You should probably ask them. Moving forward, part of the challenge for them is going to involve figuring out how to get people to click on your site after seeing some of your structured data as part of a rich snippet.