The Positives And Negatives Presented By Social Media
Los Angeles businesses that hire an SEO company often do it, in part, because of how much experience these agencies have with social media. They will likely be masters at using a variety of platforms, not just for advertising, but also as a means of interfacing directly with the customers.
Social media offers many opportunities of which a clever company can take advantage. However, there are also some potential dangers posed by social media that must be acknowledged as well. Let’s talk about each of those aspects of it for a moment.
The Positive
One of the best things about social media, Los Angeles, is that it can be used as a direct conduit for interacting with people who you’re trying to convince to become your customers. In the past, nothing like it existed.
If you advertised your services and products in a magazine, a newspaper, on the radio, or through a TV commercial, you were talking to the person, but the person had no way of responding, at least not directly.
The way you could tell that your ads weren’t working is if the people didn’t buy the product. You would have needed to run focus groups if you wanted to know why the feedback was poor.
Now, a person has the opportunity to reach out to you and your SEO company and tell you precisely what it is that they’re liking and not liking about your products and your ad campaigns.
They can say that they love your videos or the font on your packaging, or that they hate the fact that the lamps you make overheat when you plug them in. You become aware of design flaws instantly. You find out within hours if one of your ad campaigns has touched something in people when there’s a dramatic spike in sales.
The Negative
That’s the positive about social media, Los Angeles. It’s the immediacy of it. But strangely, that can also be a negative in some cases.
It’s not a given that everyone is going to be polite on social media. If you spend some time on Twitter or Facebook, then you know this by now. It’s great that people can give you feedback on your products through different social media platforms since it allows you to know almost instantaneously whether you and your SEO company are on the right track.
At the same time, it’s a chance for people to lash out if they feel the need to do so. It could be that the person who makes some rude comments about your products on social media is doing so because they’re having a rough day, and they decided to make you a target. It’s likely that you caught them at a bad moment, and they decided to take advantage of the relative anonymity of social media to say some things that were less than complimentary.
The vital thing is that you not respond in kind. Just as you sometimes must deal with an irate customer at the help desk at one of your physical locations, your SEO company must know to appease these customers rather than throw insults back.
Social media offers an opportunity for people to lash out at one another, and as a business, you must never rise to the bait. It’s never worth it because of the negative press that can result.
Your Los Angeles SEO company must understand the positive aspects that social media affords, as well as the potentially negative ones. Yes, social media is a way to reach people more directly than ever, but it is also a way for them to have unrestricted access to you, and you might not always like everything that they have to say.
You must always respond to them with patience. That’s the way to build your reputation as a company that is fair and respectful.