How To Optimize Product Pages
Los Angeles e-commerce companies face some significant competition going into 2019. That is because more brick-and-mortar stores are shuttering in favor of taking their businesses online.
There should always be a need for physical stores, but the prevalence of e-commerce in the modern mindset cannot be ignored. That is why many businesses are reaching out to an SEO company for the first time. They are searching for ways to optimize their e-commerce sites so that they can compete with others in their niche. A large part of that is going to involve product pages.
The Challenges of Optimizing Product Pages
What is it about product pages that is so important for e-commerce, Los Angeles? Well, think of it this way. People who use long-tail keywords through Google are probably going to be attracted to some of your pages using the specific keyword combinations that should be included in your copy.
Once they get to your site, they had better be impressed by what they see. If they aren’t, they’re going to leave immediately. That hurts you in two ways. Not only are these visitors not buying from you, but they’re also raising your bounce rate, which is going to hurt your position in the SERPs.
What’s the Solution?
Because of this, Los Angeles businesses will often bring in an SEO company and give them explicit instructions to improve their product pages however they can. There are several ways of doing that.
The first is to improve the product descriptions. It’s going to take more than one brief, throw-away line alongside a picture. You should have a couple of paragraphs vividly describing each product.
Never paste and copy similar descriptions you found elsewhere. You must produce original content, and try to make an emotional or humorous appeal to the potential customer as to why they need this item. Don’t be dry and clinical in your description. Try to sell the product by using a conversational tone.
One format that you could use might be a title, a short description, a list of the features as bullet points, and then a final note about the product. You can duplicate this format over and over, being sure to make each one sound unique, just as each product differs from the previous one.
A good Los Angeles SEO company should be able to improve the quality of your product pages significantly, and that will help you land more unique visitors and turn them into customers. The larger your website, the more content writers you will need, so you may need to hire one of the more prominent agencies around.