List Of Useful Online Marketing Tools
If you use an SEO company for help with your Los Angeles business, then they should know all about the best online marketing tools. Here are some great ones that you should mention to them if they aren’t aware of them already.
Buzzstream
Buzzstream is mostly used by companies as an email outreach tool. You can use it to send personalized emails to the customers and potential customers on the mailing lists that you’ve compiled from your website and social media channels.
What makes Buzzstream unique is that it can keep track of your conversation history with your contacts across many platforms. If your Los Angeles company has many different social media profiles, for instance, your SEO agency can use it to make sure that any clumsy marketing mistakes are avoided.
There’s nothing worse than sending out cold pitches to someone that has bought from you already or with whom you already have a relationship. There’s no easier way to alienate a client than to make it seem like you aren’t paying attention or you don’t value them.
Ahrefs
Ahrefs is a marketing toolset that is a favorite of Los Angeles SEO companies. It has features like Rank Tracker, which tracks search engine rankings for up to 10,000 keywords at a time.
It also has an Alerts feature that gives you a heads up when someone uses a particular term anywhere on the web.
Probably its most useful feature, though, is the Site Explorer. With it, you can research competitors’ backlinks. Their database covers over 15 trillion known links, and no other marketing tool comes close to that.
Google Search Console
Last up is the Google Search Console. What makes it so appealing is all of the useful features. They’re always coming out with new ones, too.
There’s no better way of keeping up with on-site issues. You can use it to figure out who is linking to you, and you can see the list of keywords for which you rank in Google. It’s the best tool for locating underperforming content, which you can then optimize according to Google’s suggestions.
Your Los Angeles SEO company should have all of these in their arsenal. Honorable mention goes to Intercom, the customer messaging platform. It’s one of the better ways to provide support, as you can funnel different customer issues into categories so that you can deal with them easier.