How Your SEO Company Can Get More Facebook Engagement For Your Brand
Many businesses in Los Angeles seem intent on using Facebook to spread news of their services and products. It’s natural to think this way since Facebook remains the social media platform that gets the most daily engagement.
However, if you’re one of those businesses, and you’ve hired an SEO company to optimize your Facebook posts, you may be surprised when they don’t make a direct push to promote whatever it is that you’re selling.
The reason that a little subtlety is in order is that people don’t want to feel like you’re using hard-sell tactics against them. Instead, they would prefer to interact with your company at their own pace.
With that in mind, let’s look at some things your Los Angeles SEO company can do with your Facebook profile that will make it more likely that people engage with it.
Everything Must be High-Quality
When setting up your Facebook posts, your SEO company must be sure that everything about each one is of superior quality. That means there should be no typos or grammatical errors in the copy. Everything should be concise, and the videos and graphics can’t be sub-par.
Because people tend to speed through Facebook so rapidly, your content can’t stand out for the wrong reasons. An embarrassing misspelling can cause one of your posts to go viral just as quickly as some clever meme, and that’s never something you want.
Great Images
Facebook posts that see more engagement almost always contain an image. Because of that, you need to have pictures in the majority of your posts, Los Angeles, and they should be professional quality.
Regardless of whether they’re pictures of your employees playing around in the office, out interacting with the community, or whether they’re pics that incorporate one of your products in some way, they need to be colorful, bright, and clear. If your company has more of an artistic affectation, your pictures should reflect that.
Video
A video is the kind of post that gets the most engagement on Facebook, even more than those with images. Because of that, your SEO company needs to get into making videos for you without delay.
They can get started making videos even if they don’t have expensive equipment. A cell phone is all that it takes these days. It’s best to shoot in vertical, and if your company can think of a premise for some live videos, these are the ones that people seem to love above all others.
Decoding Facebook engagement isn’t that complicated, Los Angeles. As long as you have an SEO company that is entirely dedicated to the cause and knows all of the latest techniques, you should be able to get some brand recognition and sales.
The more you can interact with your customers on social media, the better, and Facebook is still the default platform for people all over the world.