Should Your SEO Company Look Into Cross-Publishing For Your Social Media Platforms?
If you have several social media accounts for your Los Angeles-based business, then you know that it can be irritating to have to come up with multiple posts for each one every day. Sometimes it can seem like you’re scraping the bottom of the barrel trying to come up with ideas, and that’s one of the main reasons some companies decide to bring in an SEO agency.
Regardless of whether you have an agency that’s handling your social media chores or whether you’re tackling them yourself, cross-publishing is something that you may wish to investigate. What exactly is it, and how can you best use the technique to save yourself time and energy?
The Fundamentals of Cross-Publishing
Simply put, cross-publishing is when you write content that you then use on multiple social media channels, making slight alterations to it where you see fit. This is a way of maximizing your content as you grow your brand, using each platform simultaneously.
You or your SEO company can use a tool like Agorapulse if you want to make this process easier. You’ll get a preview of what each of your posts will look like as you toggle between various social media channels. Other services offer similar features, Los Angeles.
How to modify content for popular social media channels:
For LinkedIn, the best kind of content is related to business topics. As you go about the process of content creation, make sure that you keep your target audience clearly in mind. Come up with something that is likely to start a dialogue.
For Instagram, images are king. Remember that if you’re sharing from a website, you’ll need to occasionally change the aspect ratio and resize it manually. Be sure to include hashtags on Instagram. Having eight or ten is not unreasonable for this platform.
For Facebook, you’re not able to change the description of a link or its title. However, you can add a post above a photo that includes your comments. Your best bet is to try and say something that you think will spark some lively conversation.
Cross-promoting content can save you or your SEO company a significant amount of time and energy if it’s done properly. You’ll get the most use from the material with some minor alterations for each platform. That way you’ll have time to focus on other tasks related to your business. If you’re running a company, then you know that there’s always something else on which you can be working.