How To Identify Influencers Worth Pursuing
Has your business tried to reach out to any influencers, Los Angeles? It seems as though many are hesitant to take this step until they have hired an SEO company. The reason for this is probably because companies are afraid of making a mistake. If you want an influencer to act as an ambassador for your brand, then you need to compensate them in some way, either with cash or possibly with free merchandise or some other incentive. But if you choose the wrong influencer, then you’re not going to make much headway in your niche, which is why you might want to wait until your SEO company has vetted the possible candidates.
Part of this process is going to involve your SEO company looking at your various social media accounts, Los Angeles. The reason they have to do it is that there are going to be influencers, people who have large followings and whose opinions are respected, on each platform. It’s unlikely there is going to be an influencer who carries equal weight on Facebook, Instagram, and Twitter all at once, and you’re going to want to target the platforms where your audience spends the most time.
An underrated place to look for influencers is Pinterest, but the platform has recently made it easier for brands and influencers to connect.
The Research Phase
Pinterest has now made it much simpler for your SEO company to go about the influencer vetting process. They have done so by opening up their content marketing API to various third-party influencer marketing platforms. With greater access to Pinterest’s content marketing API, your SEO company can look at how many monthly views a possible influencer gets, as well as how many followers they have, their impressions, saves, and click-throughs. They’ll be able to tell which heavyweights are worth wooing.
Several influencer marketing platforms gave gotten on board with this initiative, including Mavrck, IZEA, Klear, AspireIQ, and HYPR.
With all of this information available to your SEO company, Los Angeles, they should be able to easily determine whether a possible influencer is going to be of help to you. This combination of Pinterest and influencer marketing could be what it takes for your company to make a breakthrough. All that’s required for one of your products to take off is for the right influencer to mention it to the right audience.