How To Get Better Brand Engagement On LinkedIn
Los Angeles businesses often hire an SEO company to use social media to generate sales. If you’re one of those who has done this, then you know that there are many different platforms from which to choose.
There isn’t a wrong or right answer as far as which platforms you select. It usually comes down to what industry you’re in, and where your customers are spending most of their time. LinkedIn has the potential to be helpful for you because the people that you find on there often have deep pockets. If you can make a meaningful LinkedIn connection, it could conceivably result in someone buying your products in bulk or wanting to partner with your company in some other way. The first step to making that happen, though, is brand engagement. Here are ways to get LinkedIn users to engage with your brand.
Use Only High-Quality Images
Poor-quality images on LinkedIn are a sure way for your SEO company to demonstrate that you’re not a professional organization that should be taken seriously. If you’re going to optimize your posts with images, your SEO company should format them properly, Los Angeles. The pictures you use should also be branded, relevant, and should convey what it is your company is all about.
Publish Frequently
You should make sure that you have a regular posting schedule for LinkedIn, just as you would for any of your other social media accounts. There are automation services your SEO company can use if they aren’t capable of doing it themselves every day. All they’ll need is to write the posts beforehand and add the images and videos so that the posts are ready to go. That way, your followers will come to expect them and look forward to them.
Get Your Employees Involved
Remember that LinkedIn is supposed to be all about recruitment, worker stories, and networking. Your SEO company can take advantage of this by getting source material from your employees. They can relay anecdotes about the company and talk about ways that you are giving back to the community, by donating to charities, for instance, or taking part in a Fun Run or a street fair. You shouldn’t just focus on promoting your products. Social media is about people, and those who are considering investing in your company will want to hear that you are treating your employees well and you’re a socially-conscious organization.
LinkedIn can be a tremendous resource for your business, Los Angeles, if you utilize it to its full potential. Your SEO company needs to make sure that each post is optimized and that each one conveys the most favorable impression of your brand.