Be Aware Of These Social Media Mistakes

If you have hired an SEO company, Los Angeles businesses, then it is highly likely that part of what they’re doing for you is running your social media feeds. A lot will be riding on whether what they are posting is optimized, and whether your followers like what you have to say. Based on that, they will decide whether your brand is trustworthy and whether they will become your customers.

Since that’s the case, it is vital for your SEO company not to make these mistakes, Los Angeles.

Failing to Promote Two-Way Conversations

Social media needs to be social, just as the name implies. If a person is following your company or brand on social media and they say something about your products, they’ll get discouraged if you never say anything in response. You need to be sure that your SEO company, if they are acting on your behalf, always responds to mentions on social media and direct messages from your followers. You want to project a persona that is in line with your brand’s values, and your SEO company can help you do that.

Too Many Handles and Hashtags

Handles and hashtags are useful, but only in moderation. If twenty hashtags follow your content, then it comes off as desperate. Your SEO company should be able to come up with two or three that seem applicable and creative and stick with those.

Posting Insensitive or Irrelevant Content

You also won’t win yourself any fans by offending people or posting content that is pointless or off-brand, Los Angeles. Your SEO company should have a clear idea of what sort of material is appropriate. That means they should not post anything controversial. There’s no faster way for your brand reputation to take a hit than by saying something that offends a group of people because you were trying to make a joke or be edgy. As for irrelevant content, it might not be offensive, but if it doesn’t have anything to do with your brand and your mission, you might as well not post anything at all.

Poor Customer Service

Poor customer service on social media is also damaging to your brand, Los Angeles companies. People often reach out via social media because they want to avoid having to deal with a phone tree. By taking too long to respond to their concerns or complaints, you run the risk of losing that person as a customer. Your SEO company should have someone on standby to speak to your followers via social media at all times.    

Getting consistent levels of meaningful, productive engagement on social media is a fine art, Los Angeles, and only some SEO companies are capable of it. Before you hire an SEO company, ask to see examples of previous social media feeds that they have run. You want to be positive that the company you select has what it takes to keep your followers happy. Alienating social media followers is one of the worst mistakes your company can make.