Why An SEO Company Needs E-Commerce Gurus?
There are several reasons that a Los Angeles company might choose to hire an SEO agency. You might need an assist with your social media accounts. You might need a facelift for your poorly-designed website, or you may need help getting your e-commerce off the ground. If it’s online sales help that you’re looking for, you’re going to want a fresh set of ideas that can make an immediate impact. Here are some possible ways that an SEO company might help boost your online sales.
Understanding Your Sales Cycle
One of the reasons that you might be having trouble with e-commerce is because you don’t have an accurate understanding of your sales cycle. That’s one of the things that an SEO agency can analyze for you. You need to know how long it takes for a customer to make a purchase on your site, and all of the steps that it took for them to get to that point. If you don’t have that information, it will be challenging for you to know which platforms deserve most of your attention. Once you know the way the average sales cycle works for your customers, you can move on.
Optimization of Your Checkout Process
Your Los Angeles SEO company is likely going to take a hard look at your checkout process. You’re trying to decrease cart abandonment, when a person is on the verge of converting, but then they change their mind. This often happens because they grow frustrated with some aspect of checking out. You’ve built enough trust with a potential client that they have selected something that they want to buy from you, or several things. Then they shy away at the last moment. You owe it to yourself to figure out what turned them off at the most crucial juncture. Your SEO company should be able to fix the problem.
Make the Buying Process Easy
This is related to the previous step. You’re trying to make it as simple and straightforward as you can for a person to buy something from you. You want to get the entire checkout onto one page, not several. Make all the buttons easy to find. It’s helpful to put a progress bar at the bottom of the page so that customers can keep track of how much more they need to do. Make sure that all of the essential fields that need to be filled out are highlighted. You should also feature a photo of each of the products that the customer is buying on the checkout page. That will remind them why they’re going through the whole process. People respond to visuals.
Your SEO company should be eager to help you with e-commerce, Los Angeles. If they aren’t, then you need to look at other candidates. SEO and e-commerce go together; they’re the peanut butter and jelly of online shopping. An SEO company that doesn’t know how to do e-commerce isn’t going to be worth much to you in the long run.