Your SEO Company Should Be Aware Of The LinkedIn Algorithm Updates
If you have hired an SEO company that is handling your social media accounts, then they should know about the latest updates to the LinkedIn algorithm, Los Angeles. LinkedIn can be a surprisingly useful social media platform for drawing some attention to your website. The companies and individuals that use LinkedIn are often looking for connections and collaborations. That might mean buying something from your company in bulk, for instance. As for the algorithm update, it was tailored specifically to generate more activity on your company’s profile.
So, What Does the Update Do?
The reason LinkedIn recently updated its algorithm is that those behind it felt that some users weren’t posting updates often enough. The LinkedIn brain trusts thought that this was because content from top creators was being too heavily emphasized. In other words, if your Los Angeles-based company was posting things on LinkedIn infrequently, it was likely that they were getting lost in the shuffle.
The people behind LinkedIn didn’t want the only users whose posts got the most views and interaction to be the ones that were most widely seen. They were looking for more even distribution, so that creators who didn’t receive as much feedback were getting equal time. That would result in a more diverse content selection being seen by more different people.
What Does This Mean For Your Business?
If you or your SEO company don’t spend much time or many of your ad dollars on LinkedIn, you may wish to reconsider that strategy. This new update means that all users should be given more weight for their posts. Your updates about what your company is doing and new products that you have coming out will stand a better chance of being viewed by more people, Los Angeles, provided you write about these topics in an engaging and stimulating way.
LinkedIn has expressed that they remain committed to striking a balance with this new update. They don’t want to penalize content just because it is popular, but they also don’t want to bury posts that are potentially worthy. The new algorithm will supposedly have a metric included in it that will allow a more diverse range of content to appear in more feeds. If you want some of that content to be yours, Los Angeles, talk to your SEO company and tell them to produce more articles that are appropriate for LinkedIn. This is a social media resource that might not be getting enough of your attention.