Hire An SEO Company That Knows About Current Trends

In Los Angeles, businesses can seldom do without an SEO company. They need help with their website design, with their social media accounts, and with their ad campaigns. These companies often cater themselves to specific industries, and you should always speak to them extensively beforehand to see if they are the best fit for your business and goals.

You can tell how well informed an SEO company is by how up to date they are with what’s happening in the industry. That means anything related to WordPress, the Google algorithm or what’s new with various social media platforms is fair game. Here’s what is going on with two social media giants. The SEO company you hire should be aware of these developments, Los Angeles.

Twitter and the Chronological Timeline

Twitter can be a useful platform as it relates to your ad campaigns, and recently, they announced that they would have two different ways of listing the tweet timelines of the people and companies that users follow. The first is “Latest Tweets,” and the second is “Best Tweets First.” This is meant to put more control into the hands of the user.

For companies running ad campaigns, this means that if they come out with sponsored tweets involving products or services that the user might like, the potential customer might have a better chance of seeing them if they are using the “Best Tweets First” timeline. It’s true that the “Latest Tweets” timeline will also feature the tweets that are part of your campaign, but if your SEO company can come up with ads that are judged “best” by Twitter based on the user’s past engagement tendencies, that means your ad has a prime opportunity to make an impact.

YouTube and Vertical Video Ads

YouTube recently announced that they would make vertical slots available for their mobile ads. This will make the ads much easier to see and interact with for people who are viewing them on their smartphones. If the viewer taps on the ad, then they will be directed to an external page. The majority of YouTube watch time is clocked on mobile devices, so SEO companies need to be paying attention to this development, Los Angeles.

If you’re talking with your SEO company about what platforms you can use that are most likely to get engagement, then YouTube should be a part of that conversation, especially with the advent of these new vertical ads. YouTube has never been more popular. It’s used by young and old alike, and every company has a YouTube channel. Any that don’t are falling behind concerning ad and revenue opportunities.

If you want to hire an SEO company in Los Angeles, talk to them and get an idea of whether they know about this sort of thing. A company that is clueless about what is happening with social media will probably be deficient in other areas as well.