Your SEO Company Can Supercharge Your Business
Have you decided to handle all of your SEO in-house, Los Angeles? You might want to reconsider. If you’re entirely satisfied with the conversion numbers you’re getting, then there’s probably no need to hire an SEO company. But how many business owners can genuinely say that? How many are already making as many sales as they want and feel there’s no need for improvement?
The fact is, even if you know some SEO basics, it’s not likely that you know as much as an SEO company, because they don’t do optimization as a hobby. They’re continually keeping abreast of what’s happening with Google, and they’re likely expert website designers as well. There’s no law in business that says you have to hire an internet marketing agency, but in all probability, they’ll be able to try out some techniques that might never have occurred to you. Here are a couple of examples.
Promotion Through Blogger Outreach
It’s no secret that writing stimulating and unique blogs is likely to bring more traffic, Los Angeles, but that’s only half of the equation. Now that you’ve got that valuable content, you need to know how to attract people to read and share it. One way your SEO company might do that is by reaching out to influencers who have already shared some of your content in the past. It’s a simple enough matter to reach out to bloggers and send them an email asking that they review your latest piece. You don’t have to ask them to share it. If they like it, they’ll probably tweet it out, and they’ll appreciate that you weren’t pushy. This is a way of networking that serves as promotion both for you and the influencer to whom you reached out. Everybody wins.
Relaunching Content
There are several variations of improving your older content, Los Angeles, like your blogs from years before. Some of the standard ways of doing it are to revise statements in your blogs that are no longer accurate, add new videos or images, or enhance your commentary with new facts or figures. What your SEO company might choose to do is to relaunch that content, presenting it as new.
This can lead to a meaningful boost in traffic if it’s done the right way. You never know which post is going to catch fire if it has relevance within your niche in the current atmosphere. It also saves you or your SEO company’s copywriter the trouble of coming up with entirely new content for that day or week.
If you think that now, since you know a couple of techniques that an SEO company might use, then there’s no need to hire one, consider that these are only two of dozens of strategies that your agency might know about and employ. These agencies are fleshed out with professional copywriters, website designers, photographers and video production specialists, and social media experts. Their combined experience is likely to be much greater than yours. Think about hiring an agency. They might be what is needed to take your company to heights of which you have only dreamed.